Smartbook trademark owners not as specifically intelligent as their product

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Friday, January 15th, 2010

smartbook_legal_fax-540x354

For some odd reason Slashgear has been using the term smartbook in their posts, a portmanteau that is, arguably, about as descriptive as “sandwichbacon” or “cleverob/gyn” in that it conflates two terms in with the suggestion that other members of its own classification are not equally sandwich-oriented, clever, or smart. While we will forgive them this slip, they just got a fax from the law firm in Germany tasked with protecting this term in the market.

Seriously, Smartbook AG: nobody gives two piffles about the smartbook name. It won’t catch on and your legal wrangling just puts a bad taste in people’s mouths when they hear about it. If I were you I’d pack it up. All this makes you look like foolishponces.

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