Precision Polling Is A Survey Monkey For The Phone

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, January 13th, 2010

Precision Polling has launched to provide an easy way to create and launch phone surveys, taking a page from the model that simple online survey sites, like SurveyMonkey, have pioneered. Precision Polling is self-service website that lets you design and run phone surveys start to finish.

You simply create a questionnaire through a web interface, call the site’s hotline to record your voice, and then give the site a list of phone numbers to call. Once those steps have been completed, Precision Polling will start making calls You can also choose between dialing out to a list of people, or letting people call in. It costs the surveyor just 10 cents per call. Users can see data and results in real time via a customized Web-based dashboard. On the backend, the site is using services like Twilio to power its service.

Seattle-based Precision Polling was founded by Gaurav Oberoi and Chuck Groom, who formerly started and sold social money management tool BillMonk.com to mobile payments startup Obopay. The pair also recently worked at Xmarks and Amazon.

The startup should be able to gain traction in the space, especially for government and non-profit initiatives. Phone polling is an expensive endeavor and Precision Polling sees to simplify this process.

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