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  • The Nexus One Gets A Priceless Ad On Google's Homepage

    Jason Kincaid

    Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

    Wednesday, January 6th, 2010

    The Nexus One marketing blitz continues. The first official “Google phone” is now being prominently featured on the search giant’s famously spartan homepage. This is the kind of advertising that money can’t buy, because it simply isn’t for sale. And because Google almost never features ads on the page, you can be sure it’s going to be catching quite a few eyeballs. Last time an ad popped up here John Gruber called it “the most valuable ad space on the entire Internet”.

    Yes, Google has done this before for previous Android launches (the Droid and the G1), so this wasn’t totally unexpected. But it’s clearly not the kind of move Google takes lightly. It’s also the first time Google has featured an ad on its homepage since it rolled out its even-more-minimalist fading homepage. You’ll notice that the Nexus One ad is one of the few elements of the page that appears on load, before everything else fades in.

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