[Austria] Smoopr, a new project by former Six Apart employee Gregor Einetter, recently went into private beta. The service, which “automatically analyzes text and instantly serves up the relevant status of Now”, acts as a real-time content recommendation engine for any piece of text on the web. At first sight Smoopr seems to be similar to 2007 Seedcamp Winner Zemanta, although its capabilities are still at a very early stage. However, Einetter says that they are planning to move into a more B2B direction, where such a real-time stream acts as an add-on for enterprise software.
Due to its very early stage of development Smoopr users still need to manually copy and paste the code snippet into their blog or potentially any other online outlet. Herein lies a potential deal breaker for Smoopr. Add-ons and services where there is a need to install some widget within another web application should be as simple to implement as possible in order to reach a larger audience. It would therefore be smart to enable Smoopr to be used via various cross-browser add-ons and extensions as Zemanta already does.
I’ve installed the plugin on my personal blog and when for example looking at Jack Dorsey’s Square post you’ll see that the text is being analyzed, and based on extracted keywords, Twitter updates are being pulled in continuously.
Einetter, who is not a developer himself, has managed to get some great people on board, both on the development and business side, such as Amiando CEO Felix Haas as an advisor.
We have 50 invite codes for TechCrunch Europe readers who want to try out Smoopr.