Mobile search and general Web search are two different beasts, especially when it comes to voice search, which is becoming increasingly popular. The list of the top ten mobile voice searches below by mobile voice app startup Vlingo confirms that people are much more action-oriented when they are on the go. The top search, curiously, is “YouTube,” which suggests more people than you might think are watching videos on their phones. But the next two, “Facebook” and “MySpace,” are social networks, suggesting that people want to stay connected to their friends on the go, which is what phones were originally intended to do. “Twitter” is No. 6 on the list.
Facebook and Twitter are also on Google’s list of top searches for 2009, but that list is dominated more by news, entertainment, and celebrity related searches such as “Michael Jackson,” “New Moon,” and “Lady Gaga.” The Vlingo list is dominated by more specific, action-oriented searches such as “Weather” (Is it safe to go out?), “Movie Times” (What can I see right now?), “Yellow Pages” and “White Pages” (I need to call someone right now and want to avoid 411 fees).
Vlingo’s mobile voice apps are used by 3 million people worldwide across a variety of devices, including iPhones, Blackberries, Windows Mobile, and Nokias. Voice search represents about 20 percent of the usage of the apps, which can be used for speech-to-text dictation for emails and text messages as well.
Top 10 Mobile Voice Searches for 2009
- Movie Times
- Yellow Pages
- White Pages