So it’s sounding like Avatar is going to be breaking some records (shocking, I know). What record is pending you ask? Online ticket sales. Ok, maybe it’s not biggest movie ever, or most special effects, but it’s still pretty damn impressive.

The previous record holder is New Moon, of course. The good news is that 3D ticket sales and a largely male (instead of Twilight mom) audience is expected to push sales over the top. The numbers are huge; Movietickets.com is reporting 70 percent of their sales for this weekend are going to Avatar, and Fandango is reporting 87 percent.

Here’s a few more statistics to give you an idea of how much of a marketing beast Avatar is turning out to be:

75%-89% of all Avatar ticket sales are for 3-D or IMAX 3-D screenings

68%-78% of ticket buyers are male

76% consider themselves fans of James Cameron

Will Avatar dominate the weekend box office? I’m going to guess yes, since the James Cameron movie machine does kind of have that reputation.