22% of UK businesses willing to pay for additional Twitter functionality, reveals survey

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by2020[UK] Is Twitter good for business? That’s one of the questions that a recent poll of 1,200 UK businesses, conducted by Accredited Supplier, hoped to answer.

While those surveyed were bullish about Twitter’s future – 48% think that Twitter will be the world’s largest social media property by 2020 – UK businesses seeing a return of investment are currently in the minority. Just 16 percent. The poll also reveals that many are utilising Twitter in a rather half-hearted way, although countering this, a significant number of respondents said they would be willing to pay for additional business-related functionality.

Asked how often they tweet, only 14% said they did so on a daily basis. 21% tweet weekly, 22% monthly, and worse still 43% of businesses said that don’t even manage that. With such a low level of tweeting, any kind of return of investment is going to be hard to measure – Twitter’s a great tool for monitoring positive and negative perceptions of a business, but actually engaging with customers is where the service potentially comes into its own.

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Unsurprisingly, branding was seen as Twitter’s main business use (62%) compared with sales (15%). Although 33% of those polled said they used the microblogging service for both.

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Of most interest to Twitter itself, however, is that 22% of UK businesses said they would pay to get additional business functionality versus 36% who said they wouldn’t and 42% unsure.

  • http://www.netbuilders.org/social-networks/22-uk-businesses-willing-pay-additional-twitter-functionality-reveals-sur-12826.html#post99518 22% of UK businesses willing to pay for additional Twitter functionality, reveals sur - Net Builders

    […] of UK businesses willing to pay for additional Twitter functionality, reveals sur [UK] Is Twitter good for business? That’s one of the questions that a recent poll of 1,200 UK busi… Interesting read. The full report is here: UK Business Bullish On Twitter Says New Poll | […]

  • http://www.4heroes.co.uk/blog Robin Johnson

    A Good article and one that has inspired me to write my own similar one involving my thoughts of the day!

    http://4heroes.co.uk/blog/twitter-business-friend-or-foe-21/

    4Heroes Webdesign gives 30% of EVERY sale to charity!

  • http://www.140char.com/2009/12/do-uk-businesses-really-value-twitter/ 140Char » Do UK businesses really value Twitter?

    […] Techcrunch recently picked up on a poll by Accredited Supplier of 1200 UK businesses who are currently using Twitter, and echoed the findings that ‘UK Business bullish in Twitter’. […]

  • http://ascottallison.wordpress.com Scott Allison

    There’s only one thing wrong with this and that is we don’t we don’t know what percentage of businesses have never used, or never heard of twitter! There must be loads.

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