Russell Simmons And Global Grind Acquire CelebrityTweet

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, December 8th, 2009

A celebrity Tweet consolidation! Mogul Russell Simmons’ hip-hop media platform Global Grind are acquiring CelebrityTweet, which collects and aggregates Tweets from celebrities on its platform. The terms of the acquisition were not released.

Launched in October 2008, CelebrityTweet capitalizes on the growing number of celebs who take to Twitter to connect with their fan base.
Global Grind will be using CelebrityTweet to build its own platform and data base that lets users access Tweets from their favorite celebs.

Global Grind also hopes to use the platform as a way for celebs to connect and engage with their fans. As more and more celebrities flock to Twitter, platform like CelebrityTweet can be useful to fans to find their Tweets. SoBe Lifewater will als0 sponsor CelebrityTweet.com and its celebrity blogs. Global Grind raised $2.6 million in new funding a few months ago.

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