Google to replace Yandex as default search engine on Mail.ru in 2010

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It’s all over the news in Russia this morning: Mail.ru, the leading Internet portal in the country, will reportedly be replacing Russian search king Yandex as its default search provider and hand over the keys to Google again.

While nothing has been official confirmed by either party yet, the information comes from solid sources, according to multiple publications.

Google used to be the default search provider for Mail.ru, which reaches about 40% of Russian speakers online, up until 2006. It was replaced by Yandex for a period of 3 years, and this agreement expires at the end of this year.

Apparently, Mail.ru decided to hook back up with Google after Mountain View made an offer it couldn’t refuse: powering search for them but leaving the Google branding at the door, something Yandex was not to keen about matching.

This is a smart move for Google to make: Mail.ru has an estimated 10% search share in Russia, behind Google with 23%, but both pale in comparison to leader Yandex, which takes up no less than 58% of the market. By replacing Yandex as default search engine on the Mail.ru portal, Google will grow its share to over one third of the market.

Google will also be powering the contextual advertising part of the equation for Mail.ru, in a country where its size is estimated at around $400 million.

  • http://theallareequal.com Chris

    Good for Google, it should follow the same strategy with Chinese search providers in China.

  • EricS

    CrunchPad partner plans media event
    http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2009/11/30/daily69.html
    Now won’t that be interesting.

  • http://windowsmobile6.com Windows Mobile Blog

    Really, that’s a good news for Google, E-mail provider is easy to keep users.

  • http://www.auslogics.com/en/blog Liz

    Yandex is a real threat to Google in the Russian market, as most people in Russia prefer using Yandex (despite Google having a Russian language version). That’s why Google made an offer Mail.ru couldn’t refuse – they just can’t bear the thought of being nr. 2 on the Russian market.

    • Alex

      Who’s a threat to who? :) Big G doesn’t own the market and I doubt it ever will.

      • Alex

        BTW, see the Baidu story. I seriously doubt Big G is capable of dominating markets with other visual culture in general. For the Russian, Chinese, Japanese eye G is BORING.

      • Vitaly

        Alex, sorry, but this is BS. I’m Russian and do not see any advantage of Yandex over Google. I stopped using Yandex 2 years ago because it just did not deliver good search results.

  • Serg

    All this buzz around Russian internet lately makes me want to start something there. Russian IS my first language after all. Is there a website like techcrunch but for Russian market?

  • http://www.dynolocks.ie Locksmith Dublin

    Russia is an odd place! I was in St Petersburg lately as was stuck by how few western chain stores there were. Youd quicker find a McDonalds in the amazon basin.

    • Blanch

      You better stay in your Ballymun flat, Paddy. Take it easy…

  • http://www.hypotheekkennis.nl Richard

    I think its time someone puts a stop to the dominance of Google…its getting dangerous…they’re now even introducing their own DNS service…in a moment the ‘free internet’ after which they say they strive will become the ‘Google presents: the free internet’

  • Alexey

    What could be underneath the story is that current mail.ru CTO Jennifer Trelewicz joined it from Google RU CTO position.

  • http://mycontextualads.com/ Dj Das

    Yes, home grown search engines are always been more popular than Google in their home markets. Yandex in Russia, Baidu.com in China, Naver.com in Korea, Guruji.com in India….they just appeal to the sensitivities and cultural expectations better. I think, Google should make outright acquisitions of these local search engines to get on with its plans for global dominance!

  • http://www.online-guitar-tuition.com/ Guitar Tuition Reviews

    I’ve yet to find a search engine I like as much as Google.

  • http://www.voluptuousdate.com/ Steve klume

    I think this is a good idea

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    […] now, web search on the portal is powered by Yandex, the local Russian leader in online search. But rumors everywhere had it that the company would replace Yandex by Google in 2010 – which definitely posed an appealing […]

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    […] this month, we reported that Google would be replacing Russian search leader Yandex as the default search engine and ad server on Mail.ru, the most […]

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    […] posted here: Google to replace Yandex as default search engine on Mail.ru in 2010 By admin | category: Uncategorized | tags: all-over, buddies-label, genre, gilberto, […]

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  • http://satenik anya

    I every time use Google searching anything! It’s really good search engine

  • Qazmuz
  • http://pulse.yahoo.com/_TIYXOIRU6DHRWICH4RRVUEQSNI Charm Gally
  • andrey

    interesting comments, thank you

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  • Ukrsouth

    sometimes you need to use google but the other times yandex only..

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  • maxi
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