As AOL prepares to spin off from Time Warner early next month, it is going through a slight rebranding. The AOL logo is changing to lowercase with a period (Aol.). The new branding campaign that is about to launch features the logo revealed as white space inside different images and pictures (see below).
The video above is a sneak peak of AOL’s brand advertising campaign, which again reveals the new AOL logo over different images that the company wants to associate the brand with. The attempt here is to try to portray AOL as trendy, vibrant, and interesting—as far as artsy splashes, a headbanger and an acrobatic trio doing flips off one of their own manages to do that. The point is that AOL wants to reveal itself in unexpected ways.
It does need to reboot its image, I’ll give it that much.
#FAIL
would totally work if aol. was a skateboard company. the video on its own is kinda cool but the aol name brings it down down down.
unfortunately for aol it’s really difficult to simply pick everything up, reposition yourself and restart. aol has a lot of baggage with its name and it will take more than a youtube clip to make people forget that.
What a sad day for AOL. We are looking at a company that was built based on the principle of spam. When one thinks of AOL, you can’t help not remember the notorious popup crazy screens and misguided advertisings about what Internet is.
Most people who are proud of their techie backgrounds will never claim to have owned an AOL account. Historically this was the account for *the other* type of users. The ones who never quite understood what the difference between ISP and Internet was.
If you take a look at the company you will realize that there have not been any technological innovations coming out of it. All they had were enormous data canters, an army of ops and tons of cash they made by luring innocent Americans into their shitty service. At least most of this cash was used to buy a number of interesting technology companies, which long term did not help change what AOL was really all about — Crap.
Wow. Much like the visual metaphors it’s employing, AOL is a one-off “cool” whose day has long gone. Or do they think everyone is getting ready to headbang, make cardboard-and-tissue-paper stop motion animations, skateboard-flip, make symmetrical crest patterns with ink in water, smash multicoloured kitsch antiques, and do slow-mo parkour at the start of 2010?
Unless, of course, we spend 2010-2019 consuming the reconsumption of previous decades that constituted popular culture in the naughties?
I think I may eat my own head.
I love John Grubers take on it:
They should have just renamed the company “lol”.
+1
wow not sure what to think?????
They’re copying “Deloitte.” with that wonderful period.
Cheesy to say the least.
Looks like we should read “Aol.” as word, not A.O.L., “Hello Aooll!”
Sounds like a-hole to me.
wow, so now they’ll be selling detergents and perfumes as well?
#FAIL
… Really now, it’s a montage of all the products and services they killed. It’s not a service of self-expression, rather a service of evergreen, syndicated content splashed onto your screen with ads.
I’m actually impressed . . . this may actually make me use Aol’s services again.
^— one of the few remaining loyal AOL employees
So what’s their business?
Smacks of an over-the-hill dad trying to be cool again and looking that much more silly.
Pretty ad, but what is it they do these days?
I think it is a great looking ad. They’ve brought in a sharp group of people and they have a sporting chance to revitalize the company and its brand.
I think the add is pointing to the fact that they are and have always been ‘there/here’ being used by people who didn’t know that the services they were using were powered by AOL.
However, I think that connection is probably lost on most people. Might have been smarter to include the names of their popular blogsand services which would relate to the content being represented by the visuals.
A$$holes on the loose.
I dnt understand..what is that these AOL people want to do, really?
Sara
http://www.isopurewater.com/
What those new AOL logos really mean:
http://www.esarcasm.com/8164/aols-logo-a-go-go-new-brand-same-old-shit/
Did they use the same ad agency as Yahoo?
Ok the branding agency responsible for that is Wolf Ollins, of london 2012 Blow-job logo fame:):):):
http://www.guardian.co.uk/artanddesign/artblog/2007/jun/05/howlisasimpsontooktheolym