Break Media, a social video site for guys, is launching a new branded content project, called the “Social Sportz Net,” created in partnership with liquor brand Southern Comfort. The videos will consist of an original series of webisodes designed around the “uniqueness and versatility” of the popular spirit.
The “Social Sportz Net” channel will cover information that most fratastic guys want: how to throw a perfect party. For example, a webisode will feature everything guys need to know to host a killer house party, including the right music, required dress, games and entertainment, and drinks ideas.
The webisodes showcase two roommates, Ted and Neil, as they go head-to-head to prepare, host, and entertain in a party-hosting showdown. Each installment features a different themed party, covered with sports news-style recaps and analysis that highlights the Southern Comfort brand.
Break.com recently launched a campaign to upload more UGC to its video platform. Break Media (which includes several other “entertainment communities for men,”) had 26 million unique visitors worldwide in March according to Comscore. The media network also recently launched a new Twitter-focused show, called Tweet Boxx.