OpenTable Seats One Million Diners Via Mobile Apps

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, October 29th, 2009

Online restaurant reservation site OpenTable has hit a milestone today, seating one million diners via its mobile apps. And the site says that based on an estimation of a $50 average check per diner, OpenTable believes that diners using its mobile applications have generated more than $50 million in revenue for its restaurant partners.

OpenTable allows diners to find and book reservations at more than 11,000 different restaurants in multiple countries via mobile applications for the iPhone, Palm, Blackberry and Android. Other smartphone users can book reservations through OpenTable’s mobile-optimized Web site.

This year OpenTable filed for a healthy IPO, despite recessionary conditions in the markets. OpenTable is a solid internet company that has a viable business model. On the restaurant side, OpenTable delivers reservation management software to establishments through a Web browser and collects monthly subscription revenues, similar in theory to the offerings that software companies like Salesforce sell to clients.

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