Online restaurant reservation site OpenTable has hit a milestone today, seating one million diners via its mobile apps. And the site says that based on an estimation of a $50 average check per diner, OpenTable believes that diners using its mobile applications have generated more than $50 million in revenue for its restaurant partners.
OpenTable allows diners to find and book reservations at more than 11,000 different restaurants in multiple countries via mobile applications for the iPhone, Palm, Blackberry and Android. Other smartphone users can book reservations through OpenTable’s mobile-optimized Web site.
This year OpenTable filed for a healthy IPO, despite recessionary conditions in the markets. OpenTable is a solid internet company that has a viable business model. On the restaurant side, OpenTable delivers reservation management software to establishments through a Web browser and collects monthly subscription revenues, similar in theory to the offerings that software companies like Salesforce sell to clients.