Netlog launches Gatcha!, a cross-network social game distribution platform

Next Story

DIY: Multi-stage water rocket

I’m currently blogging from a boat, rented by Belgian social network operator Netlog to host about a hundred of their closest business partners for a presentation about their freshly redesigned website and a roadmap of what’s in store for the future.

In their presentation, co-founders Toon Coppens and Lorenz Bogaert introduced something other than the newly revamped site. The company has also been developing a separately branded social gaming platform called Gatcha! which was talked about publicly for the first time today.

The website will likely be hosted on gatcha.com, since the domain name is registered under the name of Bogaert, but so far the only thing you’ll see there is placeholder text.

From the press release:

With an average of 2 million game plays per day on Netlog, gaming is one of the fastest growing applications. The website currently offers a wide variety of games, from computerized board games, remakes of arcade classics to full blown multiplayer titles.

By launching Gatcha!, the company clearly stresses the social role of gaming in bringing people together. Gatcha! has been developed to build on something new: it is a distribution platform which aims to make games social, distribute them on the web, and entertain and bring people together through a new way of communicating. Gatcha! will thus not only be present on Netlog, but can and will also be perfectly integrated on other platforms (Facebook, MySpace, HI5, etc…).

Gatcha! will be a large MMO (Massive Multiplayer Online) game with global rankings and levels and will also include 3rd party games (including branded games). The principle is that you can win from someone in one game, lose in another, and in this way reach a balanced ranking.

That all sounds very nice, but of course we’ll have to wait until Gatcha! goes live – a due date was not yet given – to see how it stacks up. Of course, social gaming is big and growing, so it makes sense for Netlog to enter this arena.

With an audience of over 56 million unique visitors per month, they already have a large distribution platform of their own, so the cross-platform part of the announcement is intriguing, if not a bit strange.

I’ll update this post as soon as I learn more about the new offering.

Update: so the plan is to roll out the new service on Netlog only by the end of this year and then move to other networks like Facebook, MySpace and hi5 in a later stage.

Netlog already has deals in place with game developers like Playfish and Sakari Games, and is talking to a bunch more.

The idea is to provide these developers with a cross-language platform they can use to make games people can play regardless of which social network or device they’re using, and keep a centralized performance ranking, scores, etc., effectively enabling gamers to break out of the walled garden that’s still troubling a lot of social games from growing faster.

Netlog aims to make money from Gatcha! by setting up revenue sharing agreements with game developers and handling in-game microtransactions across the various platforms it will run them on.

The company acknowledged that the whole thing is still in a rudimentary state, but that they’ll be providing more details when they can effectively show it off, which should be in the near future.

Stay tuned.

  • Anonymous coward

    Can we please get some information instead of corporate marketing?

    • http://techcrunch.com Robin Wauters

      Yes will update with information as soon as I get it. Thank you, Anonymous Coward;

  • Doug

    The boat party sounds fun, but I just don’t view this as news. Now the actual launch of the platform – that could qualify.

    • http://www.greatslovakia.com David Mulder

      Just thinking that it might be worth noting that this should be regarded a blog entry which most of us could take interest in rather than a news item.

      Aside of that I wonder how much it will be alike to a gaming site like kongregate(.com), where you also have a out of the game level and chat (and lots more).

  • http://socialgame7.wordpress.com/2009/10/29/gatcha-netlog-rolls-out-new-social-gaming-platform/ Gatcha! Netlog rolls out new social gaming platform « Social Game News

    […] Article and analysis by TechCrunch Europe […]

  • http://jaysssavingyourmoney.blogspot.com Jay

    Very interesting write up. It is true how the gaming industry brings in the views like it does. It is an untapped potential market that is huge!

    Your article brings the concept to the light for me in a way that I was just not grasping at the time.

    Keep up good the good work and I hope to see more material from you.

  • http://coollavagames.tumblr.com/ coollavagames

    I think the information provided in the blog post was a bit sketchy, but what I understood about it this will be interesting to follow.

    Microtransaction in casual games at the moment is the big thing, but it will be interesting to see how Netlog is going to handle the cross-platform transactions (Netlog/Facebook/Myspace/etc).

    • http://coollavagames.tumblr.com/ coollavagames

      Also: Why isn’t their website ready (gatcha.com) or at least contain some basic information, when they already are spreading the information about the site?

  • http://www.akashgarud.in cool designs

    Good and interesting too.

  • http://www.startupblock.com/?p=2006 Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) : startupblock.com

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution […]

  • http://www.blacklink.me/es/news/?p=2138 Teniendo en Netlog Juego serio, se prepara para EE.UU., de expansión de Dubai (TCTV) | tech-news

    […] se considera que la ejecución de los juegos, Gatcha , lanzó hace sólo 8 meses. En su esencia, Gatcha es una plataforma de distribución de juegos. El servicio crea sus propios juegos en casa, pero el […]

  • http://www.techreviews.org/techcrunch/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv.html Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) » Tech Reviews

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://www.blacklink.me/it/news/?p=2755 Assunzione di Netlog Gaming Scherzi a parte, si prepara per Stati Uniti, di espansione Dubai (TCTV) | Italy news

    […] considera che le sue operazioni di gioco, Gatcha! , ha lanciato appena 8 mesi fa. Al suo centro, Gatcha! è una piattaforma di distribuzione di gioco. Il servizio crea un proprio gioco in casa, ma il […]

  • http://dvrhdmi.com/2010/08/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv/ DVRHDMI » Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV)

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://www.blacklink.me/tech/?p=2630 Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) ~ technology | blacklink-tech

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://www.blacklink.me/de/news/?p=2349 Unter Netlog Gaming Ernsthaft, bereitet USA, Dubai Expansion (TCTV) | news

    […] Prozent ist ziemlich wichtig, wenn man bedenkt, dass seine Gaming-Betrieb, Gatcha! , gestartet nur 8 Monaten. In seinem Kern, Gatcha! ist ein Gaming-Vertriebsplattform. Der Service schafft […]

  • http://whella.org/?p=2035 Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) « Whella – Latest News on Wireless Topics

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://techme101.com/2010/08/21/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv/ Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion TCTV « Techme101

    […] percent is fairly significant when you consider that its gaming operation, Gatcha, launched just 8 months ago. At its core, Gatcha is a gaming distribution […]

  • http://www.blacklink.me/fr/news/?p=1573 Prenant Netlog Gaming Sérieusement, se prépare pour des Etats-Unis, l’expansion de Dubaï (TCTV) | tech-news

    […] on considère que le fonctionnement du jeu, Gatcha! , lancé il ya 8 mois seulement. À sa base, Gatcha! est une plate-forme de circulation de jeux. Le assistance crée ses propres jeux en interne, mais […]

  • http://syamsurian.com/tech/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv.html Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) | Syamsurian.com

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://huguesrey.wordpress.com/2010/08/22/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv/ Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) « I am a Bridge (Hugues Rey Blog)

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!,launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://tufotodondequieras.com/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV)

    […] Bogaert. Twenty percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://wildfirestocks.com/2010/08/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv/ Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) | Wildfire Stocks

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://www.ynotshare.com/18866/the-latest-from-techcrunch-14/ The Latest from TechCrunch | Y Not Share

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://techshadez.ishadez.com/netlog-taking-gaming-seriously-prepares-for-us-dubai-expansion-tctv/ Netlog Taking Gaming Seriously, Prepares For US, Dubai Expansion (TCTV) | TechShadez

    […] percent is fairly significant when you consider that its gaming operation, Gatcha!, launched just 8 months ago. At its core, Gatcha! is a gaming distribution platform. The service creates its […]

  • http://fr.techcrunch.com/2010/10/15/le-reseau-social-netlog-est-toujours-en-vie-et-en-pleine-forme-avec-70-millions-de-membres/ Le réseau social Netlog est toujours en vie (et en pleine forme!) avec 70 millions de membres

    […] avec ses utilisateurs est avec sa plateforme de distribution de jeux sociaux, Gatcha !, qui a été lancée l’année dernière ; en août, Netlog a confirmé qu’à peu près 20% des recettes de la […]

  • http://eu.techcrunch.com/2011/01/14/netlog-creates-becomes-part-of-massive-media-expands-to-new-york-and-dubai/ Netlog creates, becomes part of Massive Media; expands to New York and Dubai

    […] which was launched back in October 2009, will henceforth be headed by Simon Perry. Formerly at multi-platform casual […]

  • ed hats

    We
    are a hats supplier from China,our hats are splendid products with good
    design,excellent quality,and competitive price.And also we have exported large
    numbers of them to around the world wide.


    baseball hats

    slimming capsule

blog comments powered by Disqus