Web measurement company comScore, has acquired Certifica, a similar web measurement company based in Latin America. ComScore says the acquisition will help buid its presence in Latin America. ComScore did not disclose the terms of the acquisition.
Based in Santiago, Chile, Certifica was founded in 2000 and publishes analytics and statistics on Internet usage in Latin America. The sites measured by Certifica will be available for inclusion (on an opt-in basis) in comScore’s Media Metrix 360 measurement product, which combines panel-based audience measurement data and Web site analytics data to provide a more comprehensive view of activity.
ComScore also acquired mobile analytics company M:Metrics in 2008 to broaden its measurement of the mobile web.