Mobile Social Network Wars: Loopt Acquires GraffitiGEO

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Tuesday, October 20th, 2009

Loopt, the New Enterprise Associates and Sequoia-backed mobile social network, has acquired a relative newcomer to the scene – Y Combinator startup GraffitiGEO. Multiple sources have confirmed the acquisition, although neither company is commenting.

GraffitiGEO, which launched just a couple of months ago, combines mobile social networking with reviews and games. It’s somewhat similar to the surging foursquare, which has stolen some of the oxygen from the first generation mobile social networks like Loopt.

GraffitiGEO is also preparing to launch an augmented reality application that we previewed in August and that we suspect will launch shortly. Both GraffitiGEO apps fill holes in Loopt’s product lineup, so the acquisition makes a lot of sense. Here’s the video of the application that we included in that post:

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