Sprint isn’t doing itself any favors recently by breaking retail’s first rule: Customers are dumb, so don’t give them choices. But now at Sprint, consumers must decide between the Palm Pre, the BlackBerry Tour, and $179 (after $100 MIR & 2-year agreement) the Android-powered HTC Hero. I mean, they’re making it awful hard on customers these days by offering more than one must-have phone.

It’s so much easier to choose a phone down at the AT&T store because your options are only the iPhone 3G or the iPhone 3GS. And Verizon only has the BlackBerry Tour. But damn, Sprint has three of the hottest phones with the Android-packing Samsung Moment and Palm Pixi coming out real soon too. Come on, Sprint, stop embarrassing AT&T and VZW with all the cool phones you have. No one likes a show-off.