All the big players are here at CEATEC showing off their latest iteration of 3D televisions. They’re bright, and colorful, and pretty, and impressive. And it looks like they all require the use of special viewing glasses. Come on, guys, I saw this stuff last year at IFA: have you really made no substantial progress on easy-to-watch 3D displays? I almost walked past the Holoart booth, and I’m glad I didn’t. They’re taking a unique approach to 3D viewing.

As near as I can tell, the 3D B-Vision is a thin sheet of magic glass that merges two stereoscopic images for you, allowing decent 3D viewing in reasonable comfort. I say “reasonable” because their display was clearly designed for the average CEATEC attendee, and not a freakishly tall person like myself.

The stereoscopic images are projected onto the top of the booth, and the viewer sees them through the reflective surface of the display. As you can see in the video, this is an extremely svelte display. It’s also extremely small, so I’ve no idea how practical (or expensive) such technology will be for larger displays. But it’s refreshing to see someone working on 3D displays that don’t require those darned glasses!