On the Web there are easy ways to search patents, but trademarks are still lost in government websites that are not particularly search-friendly. One of the DemoPit companies that launched at TechCrunch50 is addressing this problem with a website that makes trademark search a breeze.
Trademarkia let’s you search all U.S. trademarks filed since 1870, including dead marks. The company has scans of all the marks and returns results in a very appealing visual grid. You can search by company, theme, product category, or even filing attorney. Companies can also file a trademark with the U.S. Patent and Trademark Office through the site.
Trademarkia is a great resource for anyone researching trademarks, companies getting ready to file a trademark, or even product and brand logo designers. It operates much like a domain registrar like GoDaddy. Instead of searching for available domain URLs, you search for trademarks, and if they are available, you can register them for a fee.
Let’s say you want to use a Pegasus for your company’s new logo. On Trademarkia, you can search all trademarks with a pegasus to make sure you are not duplicating someone else’s mark. You can search for dead marks, and if you like one, you can register it for $159.
You can also can look at all 408 trademarks registered to Apple, or sort them to see just the 85 marks Apple has allowed to expire. Some of Apple’s toss-aways include “Mactel,” “iMusic,” “Vingle,” “Xray,” and something called the “Graphulator.” At one point Apple also trademarked “Cougar” and “Lynx” for its Mac OS series, but it let them die. Those are currently available.