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  • New mini toy car: Penny Racer Hybrid (video)

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Wednesday, September 23rd, 2009

    Toy maker Takara Tomy’s mini vehicles are being sold everywhere in the world. Marketed as Penny Racers in the US and Choro Q in Japan, the series so far includes mini helis, trains and even small UFOs that attack Tokyo. And now the company has announced Choro Q Hybrid mini cars [JP] for the Japanese market.

    Takara Tomy calls the toys “hybrid” because buyers can choose between models using a pull-back motor or and those that are battery-powered (and come with a remote control), which is quite a stretch. The remote-controlled models can drive around five minutes on a 5-minute charge.

    Takara Tomy has secured quite a few licenses from major car makers, including Lamborghini, Toyota, Nissan, and Honda. The Choro Q Hybrids will be available in Japan starting October 24.

    Prices: $6 for the pull-back versions and $28 for the remote-controlled models. As Takara Tomy hasn’t announced their international sales plans yet, I suggest you contact Japan Trend Shop, Geek Stuff 4 U or Rinkya in case you’re interested in getting one.

    Here’s the official promo trailer:
    http://blip.tv/play/grExgaKLdAI

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