More and more companies these days are trying to measure their environmental impact, and that is good business for startups like Hara, which provides Web-based environmental impact and energy monitoring software. Hara raised $14 million in a Series B funding today. The round was led by Jafco Ventures, with Nth Power and Kleiner participating.
Hara was founded a year ago with a $6 million investment from Kleiner Perkins. Its software provides a way to measure a company’s carbon footprint and energy usage. The software-as-a-service then produces reports which can be audited. As more and more companies and governments introduce carbon emission policies and regulations, the need for such software will grow.
Customers include Coca-Cola, the City of Palo Alto, and various multinational corporations. The new funds will be partly used to expand into Asia, which makes sense since environmental monitoring only works if you do it on a global basis.
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