Magnify.net has steadily grown its white label video platform in a highly competitive environment. Over the past year, Magnify has accumulated over 50 big name clients which are using Magnify’s video technology, including Zappos, New York Magazine and The Weather Channel. Today, Magnify is announcing its latest catch, Dan Abrams’ recently-launched media news site Mediaite and its sister gossip news site GossipCop.com.
Mediaite, according to Abrams, is similar to Gawker and Huffington Post in that the site analyzes and reports on news relating to all things media. But Abrams hopes to differentiate Mediaite from its competitors with innovative content features, including a video platform. For example, Mediaite publishes a power grid which categorizes and ranks players in the media industry (1581 from 380 media companies to be exact) with the help of a proprietary algorithm.
Magnify.net’s video aggregation platform will automatically collect videos from YouTube, Vimeo and other sites via keyword. Editors will be alerted when there’s a video that matches select keywords. Visitors to the branded video platform can also submit videos.
As we wrote following the implosion of Joost, branded, white label video platforms is a growing business. Magnify’s founder Steve Rosenbaum told us a few months ago that the growth of the video hosting site has helped boost the start-up’s revenue power, with Magnify expected to be cash-flow positive by the end of the year. Competitors in the space include Brightcove and Ooyala.
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