T-Mobile will unveil “the largest product launch advertising campaign in T-Mobile history” for the Android myTouch tomorrow with a television, online, cinema, print and search advertising campaign. The stars? Whoopi Goldberg, Los Angeles Lakers coach Phil Jackson and TV personality/motorcycle maven Jessie James.
Shocked? Me too. I can’t believe they didn’t ask me to participate. I mean, I’m actually using the phone. And like Phil Jackson, I’m a huge Lakers fan. Ridiculous. I’m firing my agent.
You can see the TV commercial below, which I’ve uploaded to YouTube without any permission whatsoever. I like the Cat Stevens song. More celebritastic endorsements on the official myTouch site.
Wow, conceptual video. Lame.
i like it.
i dont.
That guy is HUGE, SQUARE! He looks like a gray Tom Selleck facially. I like Whoopie, and Jesse looks like a cute kid!
Good commercial!
Awesome Commercial
anyone else think he looks a bit like a big younger Sir Ian McKellen?
anyone else think he looks a bit like a bigger younger Sir Ian McKellen?
I still reckon he looks like a bigger younger Sir Ian McKellan. If Gandalf was that big he wouldn’t need his magic stick
drag to share….nice.
Isn’t it a bit late? The phone has been out for about a month now. Bad timing, Tmobile.
Yeah. IPhone 3GS has been out for more than a month and Apple has stopped advertising. Oh wait what’s on TV? “There’s an app for that…” an IPhone ad!
It’s not late.
95% of the market hasn’t heard of the device.
It’s easy to forget that not all the world keeps up with their technology blogs.
Reminds me of Harold and Maude.
Be interested to see how this thing works and more importantly- what Apps are available.
err. wow. we need to do a better job educating our audience about android.
we need to stop tree huggin
Seriously need to do a better job of marketing Android
Yes T-mobile is the older woman I want my young iPhone to sleep with.
Maybe, but that young-un, unlike the wiser, old lady, cannot do more than one thing at a time.
Not an attractive trait in a lover.
That looks like an amazing commercial. It’s never too late. Sure, the wasted a month but the commercial will do just as good now as it would if it were released at the same time as the phone. Plus, now people know a little bit about the phone.
i’m not sure there was much in the way of features shown in the commercial.
i am yawning…
android is big flop… they r smoking big time by confusing people with android and chrome os…
that’s…just a terrible comment.
Lame. Android is well positioned for long term success. The challenge is whether Google can stay focused with the product.
“confusing people with android and chrome os?”
This ad doesnt mention neither android nor chrome.
It just show non-hipsters mature celebs with a good looking phone with a screen you can touch, a video player and funny pictures.
A lot of people out there don’t care about fancy apps, they just want something simple.
If Samsung embraces Android – it will be no flop.
Bad commercial. They need to take a page out of apple’s book and show why it’s a great phone.
You mean LIE about the performance and such like Apple did?
As much as I despise what’s going on with my AT&T service (well AT&T in general) and my growing distaste for Apples iPhone strategy I’m still swaying towards iPhone and this does nothing to convince me otherwise.
I mean this phone and it’s apps (or available ones anyway) are just amazing. Why would I switch? Give me a reason! Especially to TMobile no less, Verizon seems like the better bet but where is their killer smartphone? Why do crap networks get the good phones?
think of it this way. having an iphone competitor will ultimately force apple to do better things for you. so fake it if you have to, and pretend to be willing to consider an alternative…
It’s really AT&T I’d like to do better things for me like not deliver my voice mails 2 days later.
I am dreaming of the day I can use an iPhone with Google as my service provider. The city of Hollywood (Florida not the cool one) just put up a city wide wireless network. We are getting closer every day.
Between the two Hollywoods, you ARE in the cool one.
why fake it?
Honestly I am not tied to anything, if Daewoo came out with a better product and service tomorrow I would switch in a heartbeat. I value whatever works best.
I’d really like more demos and explanations as to what an Android phone can do and why it’s so special. Unfortunately I am not sure how much better TMobiles service is than AT&T’s.
I have been disenchanted with the cellphone industry since my Cellular One Nokia with the battery that lasted for an ungodly week. I remember hearing a few years back about how much better European networks were, they were playing this game much like the spy game that popped up on twitter a few months ago. What is wrong with our carriers that they can’t deliver decent phone service?
Finally someone (@arrington) who agrees with me. Wrote about this months ago on my blog. Assasisnssoftware on blogspot.
Tried MyTouch 3G at the T-mobile store, close but still too small, I’ll hold out for one of the Motorola Android phones
that commercial was terrible. i don’t feel like it taught me anything about the device or the OS.
I basically got from it:
- it’s 3G
- I can watch nature videos
- I can look at pictures
- it changes colors when i hand it to someone else
- It has google
That sounds like the perfect ad to me.
The vast majority of people out there are afraid of tech, you know.
Cat Stevens and Whoopi Goldberg are both backing this phone?? That seriously makes me want to buy one all the more, instead of trying to find an HTC Hero. If there’s ever a product that a Cat Stevens song in the commercial of wouldn’t seem like a totally tragic sell-out, a smartphone with a wide open OS might be it. I’m not even kidding.
i agree with Mike. The more competition the better chance that Apple will improve the iphone.
Although I am curious whether Android will do better (market share) than Linux on the desktop.
I like Android, but what the hell did I just watch? Apple commercials try to hook you with contact bumps, picture shares, or other features I might like. This commercial focuses on celebrities that I don’t really trust to my purchases.
Not only that, the celebrities they choose are all has beens no currect celeb…
Phil Jackson is a has-been?
I didn’t even know who the heck Phil Jackson was till i saw this post. His image on the phone made me think he was a geologist or travel agent or something.. Would have made more sense if that was Robin Leach (maybe). or perhaps they should have had a team jersey or something on it.
Please add to that Jesse James is not a ‘has been’ yet. Tho, with his Show “Jesse James is a Dead man” he might well be soon enough. If only because he does stunts that he knows could kill him for others entertainment.
Also Whoopie Goldberg might not be on TV as much anymore.. But she is still important to the entertainment industry. I’d love to see you tell her She’s a “has been” to her face, and try to get a job doing anything in entertainment.
While I myself am not rushing out to buy this product. It was a refreshing change from some of the crappy commercials being put out there, that have almost no real sense to them.. I just wish the middle guy was a little more obvious about his relation to a sport (and which one).
Well the back of his “phone” did have a basketball pattern on it
general comment about techcrunch:
Why Are All The Titles Of Blog Entries Capitalized??
I Can’t Tell Where The Company/Website Name Is And Where The Random Jargon Is…
PS commercial is OK, nothing spectacular
I want one! I think that t-mob people are going to be all over this!
Really well done commercial. Love the “with google” tagline.
Wait, this is not the Hero, right? But it’s older / cheaper cousin basically (aka Magic)?
A bit confused here.. because Magic has been around forever – but I guess phones come to the USA quite late..
Can anyone confirm?
its neither. i have a list on my site
About time they start marketing this thing more aggressively- it’s a great product. It’s not that I just love the phone (which I do) I even more love the Android platform. I know that if there’s something i don’t like (like the keyboard),I can find an easy solution without nullifying my warranty (installed the HTC Hero keyboard). No one tells me what I can and can’t do with something that I own. My phone will also grow with the official and unofficial improvements to the OS. Plus, I actually like T-mobile. Coverage is acceptable, and their customer service is awesome.
Rest in Peace, Ted Kennedy, the Liberal Lion and Champion of Democracy!
Take a moment of silence in his honor…!
His Wrisen’s Profile at http://ping.fm/6rdGK
It should have showed more about the phones features…
And they did not ask you to be in the ad, well because you don’t have a face for tv… stick to blogging.
If the Crunchpad was not in the works, would MA be pro Android and now Anti-Apple? Hmmm……
yeah, because the issues with apple, the app aproval process, or only being able to use the phone on one crappy carriers network are all fake issues?
You are a tool if you think that CrunchPad has anything todo with Mike calling out apple.
i would be worried in using this phone… since i do not know how much data would goog read and tarck where i am etc… ?
in the middle of the call… i would get an ad and after listening the commercial/ad… i would be able to talk on phone…
they would read my sms and email and place the ads…
they would read my information and usage of my cellphone to place their ads…
no man… i am happy with non-goog products…
Hey let me know when they start doing that so I can start advertising with them. LMK!
Are you a Yahoo employee? So sad to BAD!!! GOOGLE WILL RULE THE WORLD MAN WHETHER YOU LIKE OR NOT!!!!
lock yourself up, bro…ur fascination with being paranoid is truly amusing…
WOW, I love the commercial! Where was the commercials for the G1!!!! I really wished they had a big of a push as they do with the My Touch!
Good Job T-Mobile keep it coming.
Its not all about the iPhone people!!! Its about the people and not about a corporation or logo!
cool!
Why do all phone ads looks like iphone ads?
Why am I looking at this post via my android mytouch and I can’t see the embedded youtube (googletube) video?
Oh good, they’re still emphasizing making your own shell and forgetting to show off what Android phones are good at. Whee…
Jesse James, not Jessie.
check out blog http://www.sizlocore.blogspot.com/
So, what’s the point for copying all the articles from TechCrunch in their entirety on your blog?
Why not just write excerpts and then create links to the articles on TechCrunch?
LOOK MA, I can copy and paste, and go far beyond “Fair Use” while doing it.
Then come to the blog I am stealing from and announce it, as if that won’t cause problems for me…
You F**cking retard.
sigh.
does this happen allot, people ripping the entire site?
This was a very interesting “first exposure” commercial for me. At some point T-Mobile & Google will have to establish that they “have an app for that” too. Their selling points will need to be “cheaper and more options.” They are going to need more than 30 seconds to bring that to the table so I find most of the replies knocking the concept irrelevant.
The hardest point is a carrier switch. My AT&T contract is up in a couple of months. But I am a Blackberry user. Do I go the iPhone route or the myTouch route? Perhaps I re-up with a nicer BB.
As a consumer about to make a pivotal choice that will lead to a $2000+ phone contract and a $200+ phone purchase, I will need more selling points that I will not be dissatisfied trying a new market. The performance of applications on my old Blackberry are all extremely poor with limited choices.
If I got an Android phone, which Apps are selling points?
What are the advantages to switching to myTouch?
Are there any other compelling reasons to be an early adopter?
Mike,
Since you’re so active on this post, where’s Crunch Pad?