• Apple films commercial in diner for new product: Yeah, right

    Wednesday, August 12th, 2009

    Biggs is the East Cost Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More


    Apple has just filmed a new commercial in a california restaurant Jax on the Tracks. It is a commercial for a new, yet-unnamed device. The owner of the restaurant, Bud Haley, said “Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd.”

    Oh yeah, Bud? Is that how it went down? Apple came up and said “Hey, what’s up. Nice place. Wanna record a commercial?” and you said “Of course! Now I’m off to my colonic!”

    If this were an Apple product Bud would be dead by now, pushed from a second story window. When’s the last time Apple recorded a commercial in actual meatspace? Probably 1984.

    via 9to5

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