Apple has just filmed a new commercial in a california restaurant Jax on the Tracks. It is a commercial for a new, yet-unnamed device. The owner of the restaurant, Bud Haley, said “Apple found us, they're trying to show us as a hip and cool spot for the 20-something crowd."
Oh yeah, Bud? Is that how it went down? Apple came up and said “Hey, what's up. Nice place. Wanna record a commercial?” and you said “Of course! Now I'm off to my colonic!”
If this were an Apple product Bud would be dead by now, pushed from a second story window. When's the last time Apple recorded a commercial in actual meatspace? Probably 1984.