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gillette

Gillette, with 83 blades per razor, has John Cena and Chris Jericho shooting about how great shaving is

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Oh now this is rich. Gillette—I think they’re up to 44 blades per razor now—has teamed up with WWE to promote the dark art of male grooming. Why should you care? I don’t know, perhaps you enjoy “social networking” and all that? Maybe you still watch WWE, long after The Rock quit, and long after Triple H… nope, wait, he’s still main eventing (with the exact same gimmick, no less). You can listen to the likes of John Cena, Chris Jericho and Cody Rhodes cut shoot promos, à la RF Video, about how using Gillette makes them confident.

The whole campaign is based around the idea that, hey, confidence breeds success, whether in the ring, or in the office. So as Mr. Cena recites his camp lines, think to yourself, “Nope, WWE Creative couldn’t possibly be responsible for these lines. They’re far too clever.”

I don’t know, I just thought it was a fun change of pace. Surely you get tired of gigawidgets and terawhocares every now and then?

Meanwhile, we eagerly away for @THE_REAL_SHAQ to host Raw next week.

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