YCD Multimedia, an international provider of in-store digital media solutions has closed its Series E investment round, a new financing package totaling $12 million. This packages includes conversion of a bridge loan facility and new equity investment led by Pitango Venture Capital and Arts Alliance Digital Ventures.

YCD Multimedia software integrates with existing retail and communications applications, and delivers a range of digital media – music playlists, visuals, etc. – to on-site digital signage. This allows traditional retailers, banks, hotels etc. to run digital promotion and advertising campaigns on screens and video walls throughout physical locations.

Founded back in 1999, YCD Multimedia boasts offices in the US, UK and Israel and an international reseller network. The company is headed by CEO Barry Salzman, former President of DoubleClick’s global media business.