YouTube has launched a new directory for movie trailers. While YouTube has had movie trailers on its site from distributors in the past, Google’s video-sharing site has launched a new channel where official trailers are organized by “Latest,” “Popular,” “In Theatres,” and “Opening Soon.”
Apple’s movie trailer platform has long been the most comprehensive and popular site in distributing online trailers. Hulu also provides a good amount of trailers on its site. Recently, YouTube launched a premium section with movies and TV shows from Crackle/Sony Pictures, CBS, MGM, Lionsgate, Starz, the BBC, Anime Network, Cinetic Rights Management, Current TV, Discovery, Documentary Channel, First Look Studios, IndieFlix, and National Geographic.
A spokesman for YouTube told us there isn’t a a lot of content on the new trailers site because its new but this will be the main portal for content partners to upload movie trailers. He added, “Trailers have always been popular on the site, and we got a lot of feedback from users and partners and there should be a place on the site specifically for them.” YouTube also launched a few new search options today today, including the WonderWheel, a search feature Google added in May. to its main search engine.