Shutterfly, an online photo sharing and printing site, is adding video capability to its photo sharing sites. Shutterfly is using video hosting site Motionbox to power its video sharing service. So when you upload a video to your Shutterfly Share site, it will also be stored in your Motionbox account. If you upload to Motionbox directly, you will be given the option to post your video to your Shutterfly Share site.
Users can also share videos to social networking sites including Facebook, MySpace, Twitter and Blogger can upgrade for unlimited video storage and HD-quality playback. The free account is a little limiting for storage—you can only upload ten video clips. For $30 per year, you can have a premium subscription which allows higher file size limits, unlimited video downloads and HD-quality playback.
I’m assuming that Shutterfly will monetize the addition of videos by offering customized DVDs of clips. Currently, the company offers users a variety or printing services where users can not only print their photos, but also create cards, mugs, invitations, apparel and more with photos emblazoned on each item. But I’m not sure how else Shutterfly can make money off of the video component.
Shutterfly, which IPO’d in 2006, is playing catch up to other more popular photo sharing sites, like Flickr and Photobucket, which both host video as well as photos. Even Facebook is becoming the go-to destination to share photos and videos. But Shutterfly, a vestige of the dot-com boom and bust, has managed to survive, despite being in an ultra competitive space that’s chock full of similar offerings and products.