Fujifilm yesterday announced [JP] the FinePix Z300 for the Japanese market, a digital camera that lets users snap pictures by touching the target object on the LCD screen on its backside. The Z300 can focus the shot by itself so that even beginners can make decent photos.

For users who don’t like the concept of touching a screen (3 inches) to make a picture, the Z300 still offers the good old shutter button. The camera also features 10MP, 5x optical zoom, 100 to 1600 ISO speed, the usual crappy internal memory (31MB), SD/SDHC card support, video recording at 30fps and a USB port.

The Z300 will hit Japanese stores on June 20 for $400 (in pink, white, purple and black). Fujifilm hasn’t announced their plans for overseas markets yet.