Quick, draw the icon for Google’s Chrome browser. It’s got a bunch of primary colors, but that’s all I can remember about it without looking at it. Most people have never seen it, or even know what Chrome is. (It is Google’s browser). Google wants to change all that with a viral marketing campaign.
It is asking people to submit videos showing creative ways to build the Chrome icon. It will pull the best one together into a final reel presumably. Here is where you can submit your videos until July 22 and see what else has been submitted.
But just getting the early Chrome to lend a hand with marketing by spreading videos around the Web is indicative of Google’s marketing philosophy overall. This is not a Bing-style marketing blitz on TV and everywhere else. Although, Google is not above running ads on TV anymore. Browsers are a new market for Google where it still has practically zero mindshare. And it will try to get that mindshare any way it can, both on TV and on the Web.
I wonder which set of ads will be more effective.