imindi

Look At It This Way, Yelp. At Least You Didn't Delete All Your User Accounts

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Yelp’s having a bad day. It may not be as bad as the day iMindi is having, who managed to delete all their user accounts, but it’s still a doozy.

Yelp managed to pair a normally non-offensive headline in a newsletter article about biking (“Put the Fun Between Your Legs”) with a noble sponsor (SF Women Against Rape) to create one heck of an offensive and awkward situation. Apart, those words are fine. Put them together and people go nuts.

The title has been changed to “Corrected: A Bicycle Built For Yelp!” along with a message “Due to an editorial oversight, an earlier version of the Weekly Yelp contained a headline that was inappropriate for the context. We apologize for the mistake.” They’re also apologizing on Twitter, where the newsletter became quite the topic of conversation.

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