UserVoice Raises Funding, White-Labels User Feedback Facilitator

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Stand Firm Craig (and Jim)

Santa Cruz, CA-based UserVoice is taking a couple of steps to break its product free from the in-crowd of early adopters that have increasingly turned to using its service for streamlining internal and customer feedback aggregation.

In addition, the startup had announced that it has raised an extra $800,000 from a well-known group of investors, led by Baseline Ventures and joined by FF Angel (the seed investing vehicle for Founders Fund), Betaworks, David Shen Ventures, The Accelerator Group, Net Discovery and Howard Lindzon.

UserVoice is essentially a hosted way for businesses to intelligently process the feedback it gets from employees and customers, acting as a social idea generator of sorts. This has proven to be a great way for software companies and web application developers to incorporate the tool into their product websites, basically extending their existing product feedback channels with a way for users to voice their opinions on new features, roadmap, etc.

But UserVoice rightly recognizes that there are a lot of corporations and institutions (think education, healthcare, government bodies, etc.) that can benefit from such a service too, and aims to package its main product somewhat differently in order to cater to those as well.

For that reason, it’s today releasing a white-label solution that enables its customers to embed branded widgets and communities into their websites and facilitate the streamlining of the aggregation and moderation of incoming suggestions, voting, and user feedback. These widgets can be fully customized with the ability to change the CSS, templates, language files, and more. Along with this, UserVoice is introducing ZeroLogin, a method for users to sign in to UserVoice with the same username and password as the company website that deployed its solution. To see such an integration in action, check out this feedback page on Animoto’s website, which is entirely powered by UserVoice.

Last but not least, UserVoice let us know that it has attracted a very knowledgeable advisor to help the company gain more traction: Bob Pearson, who spearheaded IdeaStorm at Dell as the company’s former vice president of communities and conversations.

Expect to hear more from this company in the future.

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