Apple made about $45 million on the app store

Thursday, May 14th, 2009

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

scaledpennies

Lightspeed has done a little math on the iTunes app store and found that Apple made between $20 and 45 million on iPhone Apps so far. Their methodology took the total number of apps sold – $1 billion – and the average price of iPhone apps – about $2.65.

Multiplying this by 25-50m paid apps, that suggests that the cumulative revenue from iphone apps is around $70-$160m. Apple gets 30% of this so Apple has probably made around $20-45m from the billion iPhone apps downloaded. (Note that if you use an assumption closer to $1.50 for weighted average app price, then this estimate drops to around $12-27m).

It’s not huge, but I doubt Apple got into the app control business for kicks. An, when compared to the amount Microsoft and Nokia get for apps that run on WinMobile and Symbian – just about $0 – it’s a pretty tight deal.

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