Sharp follows Sony's Vaio P with a Mebius UMPC, copies Sony's promotion campaign

Wednesday, April 15th, 2009

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

sharp_mebius

Remember Sony’s Vaio P ultra-mobile PC? Remember their American and Japanese PR campaign for it, with Sony being all vague and secretive about the device for weeks? It seems that Sharp remembers it very well, as they obviously try to “adopt” this strategy for their up and coming Mebius netbook [JP].

Technical details are more than scarce at this point. All that Sharp reveals at the moment is a top-down view of a black netbook. The writing in the pink bubble (on the left) says “2009 – You will change – The Mebius will change” in English (whatever that means).

Sharp will release more (relevant) information on the new Mebius next week. Let’s just hope that Sharp’s promotion campaign doesn’t end like Sony’s.

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