• battlefield-13a_01battlefield-13a_02

  • Sharp follows Sony's Vaio P with a Mebius UMPC, copies Sony's promotion campaign

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Wednesday, April 15th, 2009

    sharp_mebius

    Remember Sony’s Vaio P ultra-mobile PC? Remember their American and Japanese PR campaign for it, with Sony being all vague and secretive about the device for weeks? It seems that Sharp remembers it very well, as they obviously try to “adopt” this strategy for their up and coming Mebius netbook [JP].

    Technical details are more than scarce at this point. All that Sharp reveals at the moment is a top-down view of a black netbook. The writing in the pink bubble (on the left) says “2009 – You will change – The Mebius will change” in English (whatever that means).

    Sharp will release more (relevant) information on the new Mebius next week. Let’s just hope that Sharp’s promotion campaign doesn’t end like Sony’s.

    blog comments powered by Disqus