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variable pricing

iTunes isn't the only online music store that has variable pricing

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Let’s not chastise Apple too harshly for introducing variable pricing for music to the iTunes Store. Why, a quick search on some of the other big online music stores reveals that they, too, charge one price for some songs, and a different price for others. Case in point: Amazon, Rhapsody and Beatport.

So Apple started variable pricing on Tuesday—big deal. Over at the Amazon music store you’ll also find songs at different price points.

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Yup, that’s Britney Spears’ “Circus” available for $1.29, the same price that some songs go for on iTunes now.

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And there’s Flo Rida’s new album R.O.O.T.S, each song available individually for $1.29 from Rhapsody.

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Meanwhile, here’s a Melleefresh & Deadmau5 song on Beatport (they specialize in house music and related genres—my favorite for the record). It’s $2.50! Other Deadmau5 songs cost less: “I Remember” costs only $1.49.

So, really, it’s not like Apple is alone here vis-à-vis implementing a variable pricing scheme. Granted, the iTunes Store may much more popular than the other examples given here, but let’s not unfairly single out Apple.

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