Intel updating chip logos and rating system

Tuesday, April 7th, 2009

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... → Learn More

intel-badging
Case badges are getting out of control. Every manufacture simply must have a shiny sticker on the front of a tower; laptops are worse. Thankfully, Intel is launching a new campaign to not only update its badges, but also educated consumers on what said badges mean.

Expect to see less processor brands as Intel moves into the Core age headed by the Core i7 CPU. Hopefully this rebranding and simplifaction will take some of the confusion out buying a computer and back to the simple days of just the Pentium, Celeron, and K.I.S.S.

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