The default mode for Google Analytics and other Website tracking software often makes you wait an entire day to find out what is happening on your site. There is a 24-hour delay (although this can often be changed in settings). Speed up the feedback loop, and Websites in theory could become even more responsive to traffic and attention peaks or to unexpected sluggishness. Betaworks, John Borthwick’s startup holding company which has stakes in Twitter and Tweetdeck, and spun off bit.ly, has just launched Chartbeat.
The dashboard also offers a historical view, and even lets you play the dashboard through time like a movie so that you can see for instance what was going on during a particular peak—where was traffic coming from and what were visitors looking at. If you choose, you can also share your dashboard and make it public. Venture capitalist Fred Wilson has done so for his blog A VC. Click through to his blog, and then you can see the results on his Chartbeat here. The video below also shows what it looks like.