iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent
Erick Schonfeld
Mar 24, 2009

The iPhone now accounts for 50 percent of mobile Web traffic from smartphones in the U.S., according to an AdMob Mobile Metrics report released this morning. Over the past six months, the iPhone has taken share from Blackberry and Windows Mobile. In August 2008, the iPhone made up only 10 percent of mobile Web traffic from smartphones. During the same time, Blackberry’s share has gone from 32 percent to 21 percent (with the Curve and the Pearl coming in stronger than the Storm), while Windows Mobile has taken an even bigger hit, declining from 30 percent to 13 percent. Palm is also down to 7 percent from 19 percent six months ago.

The only other smartphone operating system that is showing gains in mobile Web usage is Android, which has captured a strong 5 percent share just three months after launch. And that is up from 3 percent in January. The gains shown by the iPhone and Android show what is possible when phones are built with fully capable browsers and support a rich array of Web apps.

On a worldwide basis, smartphones running on the Symbian OS (mostly from Nokia) still dominate mobile Web traffic with a 43 percent share. But that is down from 64 percent in August. The iPhone has gone from 4 percent to 33 percent of mobile Web traffic on a worldwide basis. All the other mobile operating systems are down as well.

This data is extrapolated from AdMob’s mobile ad network and only looks at smartphone share. Overall, smartphones generated 33 percent of worldwide mobile Web traffic, up from 26 percent six months ago. The full report is embedded below.


Admob Mobile Metrics February 2009 – Get more Information Technology

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  • http://www.facebook.com/people/David-Leigh_Boucher/653201040 David-Leigh Boucher

    doh…

  • Ali

    Really

  • http://www.vauman.com Vauman

    I am not wondering. Everybody around me has one or wants to buy one.

  • http://jsmag.com/latest Michael Kimsal

    This seems to be just data admob tracked. They can’t track where I go if an app or site doesn’t use admob, right? While I’ve no doubt there’s an upsurge in iPhone activity, the numbers seem a bit suspect. It may be skewed somewhat by the number of people trying to monetize iPhone apps with admob.

  • http://www.emailfail.com Josh Cochrane

    I assume WiFi traffic on the iPod Touch is rolled into the iPhone OS traffic? That’s not a trivial distinction: Apple is selling a ton of Touches, and they are surprisingly useful as mobile web devices.

  • http://www.mkse.com/ MKSE.com CMS News

    IMPRESSIVE Apple. That blew my mind.

  • Erick Schonfeld

    yes, it is based on data from the 1,000 apps and 6,000 publishers that use AdMob. It might be skewed, but it is a rather large sample. It gathers data from more than 7M iPhones, for instance.

  • http://www.skedet.com Tedeks

    The apple part isn’t so surprising, but I’m surprised to see Android on the list. I wish they broke it don’t by connection type also (wifi, 3g, edge). Does this include the touch also?

  • Erick Schonfeld

    Yes, look at p. 7 of the embedded report. the iPod Touch is the No. 2 mobile Web device after the iPhone, accounting for 6.7% of all mobile Web requests.

  • http://buyersagentannarbor.com/jonboyd Jon Boyd Ann Arbor real estate Exclusive Buyer’s Agent

    As an iPhone user I’m not surprised. The thing is very convenient. I also carry a Sprint Centro because I need the IR connection, but the web access is not even remotely close to what the iPhone provides.

    It looks like this week our buyer’s brokerage is changing over to iPhones for everyone. (And to think how much I disliked AT&T 2 years ago!)

  • http://touchscreenhandys.wordpress.com/2009/03/24/webtraffic-50-durch-iphone-5-android-anteil/ Webtraffic: 50% durch iPhone, 5% Android-Anteil « Touchscreen Handys

    [...] MobileCrunch) Tags: android, iphone, [...]

  • DJB

    I am not surprised by Apple taking such a demanding lead. I was an iPhone user for about 1 year and loved it till my company switched to verizon and now I have a Blackberry Storm. Talk about a disappointment. Just wait till the new 3.0 OS for the iPhone comes out!

  • http://www.slothminds.com/index.php/2009/03/iphone-has-50-of-smartphone-webtraffic-in-the-us/ iPhone has 50% of Smartphone Webtraffic in the U.S. | Slothminds

    [...] Tech Crunch « David Allen Gets Things [...]

  • http://www.xinureturns.com xinu

    Can’t wait for the Nokia N97!

  • http://www.thethoughtfulgeek.com/2009/03/iphone-dominates-web-traffic/ iPhone dominates web traffic | The Thoughtful Geek

    [...] TechCrunch: The iPhone now accounts for 50 percent of mobile Web traffic from smartphones in the U.S., [...]

  • http://beatblogging.org/2009/03/24/daily-dose-of-social-media-chrome-cant-be-pwned-nor-owned/ BeatBlogging.Org – Daily Dose of social media: Chrome can’t be pwned nor owned

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent — Despite being out less than two years, the iPhone has the majority of smartphone Web traffic in the U.S. iPhone users use the Web all the time and download lots of apps. News organizations need to start developing products that work well on mobile, especially the iPhone and other smartphones with rich Web experiences. Before the iPhone came around, mobile browsing wasn’t fun, but now it’s a big part of many people’s lives: The gains shown by the iPhone and Android show what is possible when phones are built with fully capable browsers and support a rich array of Web apps. [...]

  • krenshaw

    hmm, i take this with a huge spoon of salt. many windows mobile users i know change their browser’s user agent to a ie7 or mozilla compatible. which browsers are being tracked on windows mobile that has so many browsers available? are they tracking opera mini, skyfire, opera 9.5, IE mobile? or are they just tracking IEmobile?

    i can imagine that yes the iphone would have a high attachrate to the net, but 50%? this is saying that out of all the millons of peopke with smartphones that goes online the iphone is 50% of those millions…i dont buy it.

    this seems to be based on skewed data…what websites? you can put out “statistics” like this without telling the margin of error. i hate it when they do things like this which are not based on hard data but is based on just a fragment of the actual truth….

    i know its impossible to get all the data from all the websites on the net, but thats no excuse to fudge the data you’re actully basing your findings on or the presenting these findings. how about stating it like it actually is: “from the 190 websites that we monitor, the iphone accounts for 50%…”

    i hate exagerated claims…all these reporters needs to spend a week in the ani-hyperbolic chamber, damnit. it is then we can get some proper news.

  • http://www.facebook.com/people/Dan_Frommer/2400584 Dan Frommer

    This really doesn’t tell us anything at all about smartphone traffic on the Web. It just tells us about ad requests on AdMob’s network, which is heavily (and increasingly) biased toward the iPhone because of AdMob’s iPhone-specific ad inventory that will not work on other phones.

    No doubt there’s some directional accuracy to it — people keep buying more iPhones — but calling this anything other than a gauge of AdMob’s business is a stretch.

  • http://openr.ca/2009/03/24/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us-android-already-5-percent/ iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent « Openr Blog

    [...] Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent: [...]

  • Ryan

    Large samples don’t mean good samples!

    If I polled the dietary habits of all obese men who attend sporting events, I would have a large sample size (hundreds of thousands), and it might even give me a clue as to what obese sports fans eat, but I would not learn much about the overall population.

    All this says is that of the websites that use admob, many of the users happen to be accessing the site over the iphone.

  • Ryan

    I am disappointed that Android is still so weak!

    The iphone is basically the first mover in the new generation of smart phones. They are helping train the consumers. Android should have an easier time now gaining adoption than Apple did, but it seems to be floundering to this point. Lets hope the next wave of Android devices helps spur adoption beyond just the iphone.

  • Pimping Curly

    You are 110%correct. But don’t expect Techcrunch to care about this.
    Because the iPhone Iz Da Rulz. You know..

  • krenshaw

    @dan frommer
    good point, by putting out news like they can only make more money…

  • http://www.facebook.com/people/Fred_Grott/592318318 Fred Grott

    Erick, it seems skewed towards iPhone ad inventory that cannot play on other handsets.

  • Hula

    useless stats.

  • http://popurls.com/pop popurls.com // popular today

    popurls.com // popular today…

    story has entered the popular today section on popurls.com…

  • http://financegeek.com/admobs-iphone-ad-business-exploding/ Finance Geek » AdMob’s iPhone Ad Business Exploding

    [...] too close attention to some other conclusions drawn from AdMob’s mobile metrics report, such as TechCrunch’s post claiming that the iPhone represents 50% of U.S. smartphone Web [...]

  • Nicholas

    Absolutely correct! But, some numbers are better than no numbers. We have to keep in mind the source and the skewing of numbers, but they are nonetheless pretty interesting.

    We my not have any accuracy here, but we do have some trends.

  • Nicholas

    Absolutely correct! But, some numbers are better than no numbers. We have to keep in mind the source and the skewing of numbers, but they are nonetheless pretty interesting.

    We my not have any accuracy here, but we do have some trends.

  • http://jfverville.com JF Verville

    It’s too bad that the Blackberry Bold was released so late in the US (November 2008) otherwise I think that it would have had better results.

  • frankyB

    What AdMob gives you are trends and I can tell you real number are close to 50% of traffic generated comes from the iPhone.

    But more then that, you can see an overall increase in mobile Internet traffic. Even if RIM, WM or Symbian decrease in market share, their numbers are also going up. The iPhone is just going up faster.

    Also, if you specialized your development and build an iPhone specific mobile site, you will create a better user experience, users will stay longer and and do more clicks. When you know almost 50% of your traffic will come the iPhone it also make sense to build it.

    Those number are not telling the hole picture, the picture is not as far from the reality either.

  • frankyB
  • AcaKaliman

    2nd.

  • https://spideroak.com Daniel Larsson

    Not exactly surprising that the former market leaders take a hit when a NEW OS enters the market and takes 50%.

    Still though, very impressive and I am surprised that Android is only 5%. Personally I think Android will take off when more apps and an organized ‘app store’ takes off (Together with a ‘killer phone’ of course).

    Plenty of people out there (including me) that would rather be part of the “Google Cult” Than the “Jobs Cult”.

  • http://mtrend.wordpress.com/2009/03/13/why-not-symbian-vision-vs-history/ Why not Symbian? Vision vs. History « mtrend

    [...] In the article from TechCrunch today you can see why Nokia is not a key people for Mobile Internet: Article Symbian lost worldwide 23% market share for Mobile Internet OS and their No1 handset N70 has only [...]

  • http://steveshu.typepad.com Steve Shu

    I wonder if this was normalized to be by session as opposed to by payload whether the numbers would be set in context better.

  • http://steveshu.typepad.com Steve Shu

    Also, does anyone notice that the handset models are disaggregated for some of the brands but not others? Seems like this was intentional, but kind of glossed over by most readers.

  • Mogilny

    Hm. Title should say,

    iPhone Makes Up 50 Percent of Smartphone Web Traffic on Admob Supported Sites In U.S., Android Already 5 Percent

    Don’t draw the wrong conclusion by false co-relation and over simplification.

  • http://blogs.zdnet.com/gadgetreviews/?p=2387 iPhone dominates in mobile Web traffic, Android already on its way up | The Toybox | ZDNet.com

    [...] [Via TechCrunch] [...]

  • http://www.guiaslocal.com GuiasLocal

    These stats are silly.

  • http://wisgon.com/tech-news/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us/ iPhone makes up 50 percent of smartphone web traffic in U.S. News on wisgon.com

    [...] He­re­ is the­ o­rig­inal­:  iPh­o­n­e makes­ up 50 perc­en­t o­f s­martph­o­n&… [...]

  • http://www.facebook.com/people/Lee_Lloyd/1526897028 Lee Lloyd

    Oh, I love the skew of bad metrics. In the very same period where Gartner shows sales slowing for the iPhone, and shows their worldwide share of the market as 8.2%, based on sales, another service comes out and says they account for 50% of all traffic.

    Here is what I want to know, who browses the web on their phone in the first place? I have had smartphones for years, as have just about everyone I’ve known, and on average I would say web browsing accounts for less than 10% of the actual use of the device.

    It seems to me that the vast majority of smartphone users spend most of their time in dedicated applications, not in a web browser. As others have stated, I suspect that what these figures really show is that iPhone is the only platform where AdMob provides in-application advertising, therefore it shows a disproportionately high iPhone usage.

  • Chris

    Actually by that definition it’s way skewed, since many Blackberry and WM devices use the mobile version of sites vs the full or iphone specific version the iphone uses, you’re missing a big chuck of the smartphones that are out there.

    I mean think about it, do you really think there are more iphones out there then blackberry’s?

  • goit

    If in fact this news is moreof misleading than any of use I really be disappointed by TC. May I suggest TC guys roast on The Daily Show?

  • http://tmye.wordpress.com/2009/03/24/impresionante-el-iphone-ya-gestiona-casi-el-50-del-trafico-de-los-smartphones-en-eeuu/ Impresionante: el iPhone ya gestiona casi el 50% del tráfico de los ’smartphones’ en EEUU « Tmye

    [...] como se puede ver en esta noticia de TechCrunch, la cuota de Blackberry ha bajado del 32% al 21%. El batacazo de Windows Mobile aún ha sido mayor: [...]

  • http://smartlogixtechnologies.info/technology/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us-erick-schonfeldtechcrunch/ iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S. … (Erick Schonfeld/TechCrunch) | Smartlogix Technologies

    [...] … (Erick Schonfeld/TechCrunch) Easy AdSenser by Unreal Erick Schonfeld / TechCrunch: iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent  —  The iPhone now accounts for 50 percent of mobile Web traffic from smartphones [...]

  • http://techtreats.com/2009/03/iphone-makes-up-50-percent-of-smartphone-web-traffic/ Techtreats.com » iPhone Makes up 50 Percent of Smartphone Web Traffic

    [...] The Android is the only OS that has gained, captured 5 percent within its first 3 months of launch. Click Here to read more detailed [...]

  • http://www.erkenntniswerk.de/2009/03/24/bookmarks-vom-24-03-2009/ Bookmarks vom 24-03-2009 — ErkenntnisWerk

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent The iPhone now accounts for 50 percent of mobile Web traffic from smartphones in the U.S., according to an AdMob Mobile Metrics report released this morning. Over the past six months, the iPhone has taken share from Blackberry and Windows Mobile. In August 2008, the iPhone made up only 10 percent of mobile Web traffic from smartphones. During the same time, Blackberry’s share has gone from 32 percent to 21 percent (with the Curve and the Pearl coming in stronger than the Storm), while Windows Mobile has taken an even bigger hit, declining from 30 percent to 13 percent. Palm is also down to 7 percent from 19 percent six months ago. (Tags: analytics statistics smartphones android marketshare advertising trends internet iphone web mobile) [...]

  • http://jp.techcrunch.com/archives/20090324iphone-now-50-percent-of-smartphone-web-traffic-in-the-us/ iPhoneが50%を占める、米国内スマートフォンのウェブトラフィック。Androidも5%で順調な伸び

    [...] [原文へ] [...]

  • http://liquidtv.wordpress.com/2009/03/24/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us-android-already-5-percent/ iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent « Liquid Media

    [...] via iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent. [...]

  • http://www.facebook.com/people/Lee_Lloyd/1526897028 Lee Lloyd

    Actually, people keep buying fewer iPhones. The pattern of the sales figures is pretty clear, and they see a spike when they release a new iPhone, and then sales steadily decline the further you get from a new product launch.

    This is something that is consistently misrepresented because websites insist on showing the numbers of iPhones sold from the initial launch, which will of course be an ever increasing number, rather than comparing this quarter’s sales to last quarter’s sales. If you compare Q3 sales to Q4 sales, you will see an actual drop in demand, not an increase.

    Of course that looks bad for Apple, so let’s not look at the numbers that way.

  • http://www.theandroider.com/2009/03/24/three-months-in-android-has-5-of-us-smartphone-market-share/ Three Months In, Android Has 5% of US Smartphone Market Share | The Androider

    [...] to recent figures released by AdMob Mobile Metrics, Android has grabbed 5% of the US smart phone market.  This is up from 3% in January.  Not too [...]

  • http://androidoverview.com/?p=605 Android Overview – Three Months In, Android Has 5% of US Smartphone Market Share

    [...] to recent figures released by AdMob Mobile Metrics, Android has grabbed 5% of the US smart phone market.  This is up from 3% in January.  Not too [...]

  • http://www.downloadxboxgames.net/ DownloadXboxGames

    Very low percentage for Android

  • http://techAU.tv Jason Cartwright

    Personally I would attribute marketshare units sold, not the web traffic or amounts of data. Given the iPhone is one of only a few phones that you would actually want to browse the web on, it’s not surprising it’s leading in that category.

  • http://www.pasteris.it/blog/2009/03/25/iphone-50-per-cento-traffico-mobil/ L’Iphone fa il 50% del traffico mobile USA, Android il 5% – Vittorio Pasteris

    [...] Via Techcrunch The iPhone now accounts for 50 percent of mobile Web traffic from smartphones in the U.S., according to an AdMob Mobile Metrics report released this morning. Over the past six months, the iPhone has taken share from Blackberry and Windows Mobile. In August 2008, the iPhone made up only 10 percent of mobile Web traffic from smartphones. During the same time, Blackberry’s share has gone from 32 percent to 21 percent (with the Curve and the Pearl coming in stronger than the Storm), while Windows Mobile has taken an even bigger hit, declining from 30 percent to 13 percent. Palm is also down to 7 percent from 19 percent six months ago. [...]

  • http://renaissancechambara.jp/2009/03/25/links-of-the-day-199/ renaissance chambara | Ged Carroll – Links of the day

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent [...]

  • Frank Castle

    Shhh the Apple fanboys can’t let anyone else realize that. It’s the BESTEST device out there. Others have notices on this and a large portion of 3G buyers were EDGE users. Sales after the launch have declined steadily and in most other countries they have severely cut the cost of the iPhone or give it away as there is no interest.

    The next spike will come in July and then fall again. Apple operates in their own little vacuum and their users like to shout how they are leading mobility but actual year over year shows they still have the same 8-11%

  • http://mabilo.com Serg

    ANDROID FTW!!! :)

  • http://blog.allegroworks.jp/mikihiro/mobile1208.html アメリカのユーザーはiPhoneやAndroidのようなケータイを待っていた。 » モバイル最新情報ブログ 株式会社アレグロワークス

    [...] 米TechCrunchの「iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent」 [...]

  • http://www.populariphone.com/?p=160 Tuesday : The Popular iPhone

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S. [...]

  • http://phandroid.com/2009/03/24/android-drives-5-of-smartphone-web-traffic/ Android Drives 5% Of Smartphone Web Traffic | Android Phone Fans

    [...] [Via TechCrunch] [...]

  • http://androidoverview.com/?p=606 Android Overview – Android Drives 5% Of Smartphone Web Traffic

    [...] [Via TechCrunch] [...]

  • Ed

    I was shocked by the data (iPhone only 10x Android?!) until I realized it was from AdMob. IPhone apps don’t monetize as heavily via advertising because everyone wants to hit the 500,000 x $.99 jackpot. Android was about free apps til recently, so a much higher % is ad supported. Android is probably less than 1% of the market in actuality.

  • http://www.theandroider.com/2009/03/24/android-drives-5-of-smartphone-web-traffic/ Android Drives 5% Of Smartphone Web Traffic | The Androider

    [...] [Via TechCrunch] [...]

  • http://dailymarauder.com/2009/03/24/wireless-391/ WIRELESS « Daily Marauder

    [...] from 30 percent to 13 percent. Palm is also down to 7 percent from 19 percent six months ago. (http://www.techcrunch.com/2009/03/24/iphone-now-50-percent-of-smartphone-web-traffic-in-the-us/ [...]

  • http://autonome.wordpress.com/2009/03/25/the-magic-is-in-the-tubes/ The Magic is in the Tubes « dietrich

    [...] The Magic is in the Tubes By Dietrich Ayala “The gains shown by the iPhone and Android show what is possible when phones are built with fully capable browsers and support a rich array of Web apps.” – Techcrunch [...]

  • http://www.facebook.com/people/Press_Muri/1494619512 Press Muri

    no wonder Iphone win the market with there “hyip and trends”I think there brands name is similar to twitter,where everyone love to “have it because it “Trends and popular”

  • http://www.facebook.com/people/Doug_Berger/6800105 Doug Berger

    This data is terribly skewed. AdMob is primarily an iPhone and Android advertising service, so it’s in their best interest to skew this data.

    I would take this report with a grain of salt.

  • http://www.facebook.com/people/David_Pitkin/18605865 David Pitkin

    admob counts iPod Touch and and iPhones together in this report. That’s a bit misleading when the headline says smartphones.

  • http://www.techfieber.de/2009/03/25/techblogwatch-best-of-blogs-fur-den-2532009/ [TechBlogWatch] Best of Blogs für den 25.3.2009 | TechFieber | Hot Gadgets. Smart TechNews.

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent [...]

  • http://planetandroid.vitaeblog.com/?p=822 Planet Android » Blog Archive » Android Drives 5% Of Smartphone Web Traffic

    [...] TechCrunch] All, [...]

  • http://mowbee.com/2009/03/android-drives-5-of-smartphone-web-traffic/ Android Drives 5% Of Smartphone Web Traffic | mowbee.com

    [...] TechCrunch] Share and [...]

  • http://zachwise.com/social/lifestream/daily-digest-for-2009-03-24/ Zach Wise » Daily Digest for 2009-03-24

    [...] Bookmarked a link on Delicious. iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent [...]

  • http://www.androidworld.nl/iphone-grootverbruiker-dataverkeer-usa/2481/ iPhone grootverbruiker data-verkeer USA | Android World

    [...] van het laatste Androidnieuws? Volg dan onze RSS feed of neem eens een kijkje in ons forumBij onderzoek in de USA is aangetoond dat de iPhone 50% van het smartphone verkeer voor zijn rekening [...]

  • http://sazbean.com/2009/03/25/morning-edition-mar-25-2009/ Morning Edition – Mar 25, 2009 « Sazbean

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent (TechCrunch) [...]

  • http://paulmwatson.wordpress.com/2009/03/25/smartphones-are-33-of-worldwide-mobile/ Smartphones are 33% of worldwide mobile … « Paul M. Watson

    [...] 1:28 pm on March 25, 2009 | 0 Reply Tags: mobile (122), web (346) Smartphones are 33% of worldwide mobile web traffic. Of that 33% Nokia has 43% while the iPhone has 33%. § [...]

  • http://www.gaj-it.com/8314/iphone-claim-50-of-traffic-in-the-us/ iPhone Claim 50% Of Traffic In U.S. | Gaj-It.com – UK Gadget and Tech News, Reviews and Shopping

    [...] of last week TechCrunch reported that there has been 17 million iPhones sold worldwide, and put this together with [...]

  • http://www.berryreview.com/2009/03/25/rim-only-has-10-of-mobile-web-traffic-worldwide/ RIM Only Has 10% of Mobile Web Traffic Worldwide | BerryReview.com »

    [...] Admob via Techcrunch Please Share With A [...]

  • frankyB

    You know very little of AdMob, they were doing advertising on mobile before the iPhone existed.

    You are also confusing Ad placement on native application (downloaded application) and mobile site.

    In these report, AdMob doesn’t give that granularity.

    But still, most of the trafic comes from mobile sites.

    If you choose to ignore their data, you may end up missing opportinuties, my advice, don’t. It shows market trends and that wave is as strong as it seems.

  • http://www.der-blackberry-blog.de/2009/03/25/blackberry-verursacht-10-des-mobilen-webtraffics/ Der BlackBerry-Blog » BlackBerry verursacht 10% des mobilen Webtraffics

    [...] Smartphones verursachten internationalen Web-Traffics geht auf BlackBerrys zurück, so lautet das Ergebnis einer Studie von AdMob. Noch im August ‘08 belief sich der Wert auf 30 Prozenz in den USA –  auch am [...]

  • http://www.mydreamtech.com/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us-android-already-5-percent.html » iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent

    [...] …..Via Leave a comment No comments yet. [...]

  • http://www.bestnotizie.com/9622/dati-di-mercato-smartphone-e-produttori/ » Dati di mercato: smartphone e produttori

    [...] [via techrunch] [...]

  • http://www.timpeter.com/blog/2009/03/25/more-good-news-about-the-growth-of-the-mobile-web-why-you-should-care/ More good news about the growth of the mobile web. Why you should care.

    [...] of last week’s news about daily mobile web browsing, a new report on TechCrunch says the iPhone makes up 50 percent of smartphone web traffic. And Google’s Android is already at 5 percent. The numbers are growing. And [...]

  • http://android-mobile-device.com/2009/03/25/android-drives-5-of-smartphone-web-traffic/ Android Drives 5% Of Smartphone Web Traffic | Android Mobile Device

    [...] TechCrunch] Find entries [...]

  • http://globbos.com/iphone-supera-mitad-de-trafico-en-internet-en-estados-unidos/ iPhone supera 50% de tráfico en Internet dentro de Estados Unidos | Globbos

    [...] TechCrunch, las ganancias demostradas del iPhone son la evidencia de un smartphone bien construido, con un [...]

  • http://www.buzzmovil.es/el-50-del-trafico-web-movil-lo-genera-el-iphone/ El 50% del tráfico web móvil lo genera el Iphone | Buzz·Movil

    [...] TechCrunch Entradas [...]

  • southbeach

    great point! definitely not a representative sample. still, its great PR for Admob and iPhone! more and more high end phones have great web access usability, and there are many thousands of mobile sites out there not using Admob to ‘monetize’. (in any case, publishers I’ve talked to have earned peanuts on Admob – literally a few bucks a month).

  • http://blogs.betweenbrackets.net/?p=332 Between Brackets » Blog Archive » Android is starting to show on AdMob’s radar

    [...] now the Android is starting to show up in the statistics. According to AdMob stats already 5% of all mobile internet usage in US comes from Android [...]

  • http://www.ziserman.com/blog/2009/03/26/lincroyable-succes-de-liphone/ BLOG E-COMMERCE de François Ziserman, Consultant e-commerce » Archive du blog » L’incroyable succès de l’iPhone !

    [...] sur Techcrunch (Merci Christophe) : 50% des accès internet mobile, aux US, se font depuis un iPhone [...]

  • http://www.cyberjournalist.net/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us/ iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S. | CyberJournalist.net

    [...] From TechCrunch: “The iPhone now accounts for 50 percent of mobile Web traffic from smartphones in the U.S., according to an AdMob Mobile Metrics report released this morning. Over the past six months, the iPhone has taken share from Blackberry and Windows Mobile. In August 2008, the iPhone made up only 10 percent of mobile Web traffic from smartphones. During the same time, Blackberry’s share has gone from 32 percent to 21 percent (with the Curve and the Pearl coming in stronger than the Storm), while Windows Mobile has taken an even bigger hit, declining from 30 percent to 13 percent. Palm is also down to 7 percent from 19 percent six months ago.” [...]

  • http://massimorusso.blog.kataweb.it/cablogrammi/2009/03/27/internet-mobile-dalliphone-meta-del-traffico-usa/ Kataweb.it – Blog – Cablogrammi di Massimo Russo » Blog Archive » Internet mobile, dall’iPhone metà del traffico Usa

    [...] da solo totalizza il 50% del traffico internet da apparecchi mobili negli Usa. Era il 10% sette mesi fa. Dalle indicazioni (molto meno esaustive)  di cui dispongo la tendenza non è molto diversa per il [...]

  • http://globalmojo.org/blog/2009/03/28/iphone-mobile-traffic-surges-in-past-6-months/ » iPhone mobile traffic surges in past 6 months GlobalMojo

    [...] traffic jumped from 4 per cent to 33 per cent since August, according to an AdMob Mobile Metrics report released 27 March 2009. Smartphones running on the Symbian OS (mostly from Nokia) still dominate [...]

  • http://3riversstudio.com/blog/2009/03/28/around-the-web-32409-iphone-traffic-zeebo-consoles-and-warner-bros-archives/ 3riversstudio.com / Around the Web 3.24.09: iPhone traffic, Zeebo consoles and Warner Bros. archives

    [...] – iPhone accounts for half of U.S. smartphone Web traffic. TechCrunch [...]

  • http://community.meytel.net/blogs/dsa/archive/2009/03/24/El-trafico-Iphone-crece-en-detrimento-de-la-competencia.aspx el blog de dsa : El trafico Iphone crece en detrimento de la competencia

    [...] Ver artículo…   [...]

  • http://www.insidepda.de/blog/insidepda-news/insidepda-wochenrueckblick-1309/ » insidePDA Wochenrückblick 13/09 » insidePDA News

    [...] Android I: Laut einer Studie von Admob Mobile Metrics ist das Betriebssystem von Google  auf dem Vormarsch. Innerhalb von 6 Monaten konnte Android in den USA einen Marktanteil von 5% bei Smartphones erobern, während Windows Mobile, RIM und Palm zum Teil massiv verloren haben. Absoluter Spitzenreiter ist das iPhone mit einem 50% Marktanteil. [via TechCrunch] [...]

  • http://powncer.mobi/android/android-already-makes-up-5-percent-of-us-smartphone-web-traffic-marketshare/ Android Already Makes Up 5 Percent of US Smartphone Web Traffic Marketshare

    [...] [via techcrunch] [...]

  • http://themobilelearner.wordpress.com/2009/03/29/iphone-continues-to-make-gains/ iPhone Continues to Make Gains « The Mobile Learner

    [...] Here are some recent numbers about smart phone use in the US and around the world.  It appears that the Apple iPhone continues to make tremendous gains.  The reason for this is debatable but in my opinion, the reason for the gain is similar to the reason why Twitter and Mozilla Firefox are so popular – customization. [...]

  • http://www.dgdip.es/blog/?p=27 » Blog Archive » iPhone: 50% del tráfico web móvil en EEUU

    [...] Mirad los datos que ofrece Erick Schonfeld de TechCrunch: [...]

  • http://www.fearlessconcepts.com/2009/03/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us-android-already-5-percent/ iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent « Fearless Concepts

    [...] the full article at TechCrunch. [android + blackberry + iphone + [...]

  • http://scholly.mobi/?p=14 Why not Symbian? Vision vs. History | mtrend

    [...] In the article from TechCrunch today you can see why Nokia is not a key people for Mobile Internet: Article Symbian lost worldwide 23% market share for Mobile Internet OS and their No1 handset N70 has only [...]

  • http://blogs.itworldcanada.com/idol/2009/04/03/pcworld-calls-palm-pre-iphone-killer-ctia-2009-buzz-deafening/ PCWorld Calls Palm Pre “IPhone Killer”- CTIA 2009 Buzz Deafening | Blogging Idol

    [...] week I wrote about the shock and awe effect the Palm Pre was having in the mobile horse race - all this is pretty impressive considering the device isn’t even available yet and only a [...]

  • http://ubikr.com/archives/363 “增强现实”技术的市场机会 : 优比客

    [...] 目前,iPhone占据了美国智能手机网络访问量的50%,而Android也占了5%。随着iPhone、Android正式进军国内市场,整个手机产业被“iPhone化”已经不可避免。iPhone、Android这类高端手机内置的各种传感器,将成为今后大部分手机的标配。Sekai Camera这一类增强现实应用的普及,其硬件基础已经具备。 [...]

  • http://davidreyblanco.wordpress.com/2009/04/17/iphone-internet-movil-y-android/ iPhone, internet movil y Android « el blog de David Rey

    [...] internet movil y Android By davidreyblanco Me he topado con este artículo de TechCrunch que compara las tendencias de cuota de mercado de los diferentes sistemas operativos de terminales [...]

  • http://biggu.aaronharp.com/2009/03/24/android-gaining-serious-market-share/ Big in Japan | Android gaining serious market share!

    [...] Android is gaining serious ground in the smartphone market. RIM, Windows Mobile and Palm have all seen double digit declines in share. Android is presently #5 in total smartphone traffic – on a single carrier – T-Mobile. Look for Android and iPhone dominating 75% of the market by the end of 2010. [via Eric Schonfeld] [...]

  • http://plumbbobresearch.com/marketing/?p=21 PlumbBob Market Research » PlumbBob Research Sizes Up the Mobile Phone Market

    [...] for those who are interested in vendor market share, here you go: share of US smartphone traffic.  Not surprisingly (a biased statement if ever there was one!) the iPhone is on top, RIM and Palm [...]

  • http://henqinvest.wordpress.com/2009/04/22/iphone-makes-up-50-percent-of-smartphone-web-traffic-in-us-android-already-5-percent/ iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent « HENQ News

    [...] iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent 22 04 2009 iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent. [...]

  • http://www.techcrunch.com/2009/04/23/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away.

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://tradejim.com/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ Trade Jim News » Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away.

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.thetradingreport.com/2009/04/23/mobile-ad-market-share-android-catches-up-to-palm-iphone-still-king/ TheTradingReport » Blog Archive » Mobile Ad Market Share: Android Catches Up to Palm, iPhone Still King

    [...] neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm (PALM) just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.techgearx.com/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away. | TechgearX.com

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.charged.co.za/latest-news/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away. | CHARGED’s Digital Lifestyle at Work or Play

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.techeroid.com/2009/04/23/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ Techeroid » Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away.

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.techtwitter.com/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away.htm Tech Twitter » Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away.

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://kentmihlbauer.wordpress.com/2009/04/23/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away. « Kentmihlbauer’s Blog

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.thefaredge.com/?p=2634 The Far Edge » Blog Archive » Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away.

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://dailymarauder.com/2009/04/23/wireless-410/ WIRELESS « Daily Marauder

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • https://innovationworld.com:443/blogs/mobilenews/archive/2009/04/23/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away.aspx Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away. – Mobile News

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://www.techcrunch.com/2009/04/28/iphone-owners-dont-use-their-devices-for-work-yeah-right/ iPhone Owners Don’t Use Their Devices For Work? Yeah, Right.

    [...] is a whole lot more than on other smartphones. For reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone [...]

  • http://tech-whiz.info/iphone-owners-don%e2%80%99t-use-their-devices-for-work-yeah-right/ Tech Whiz Underground » iPhone Owners Don’t Use Their Devices For Work? Yeah, Right.

    [...] reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone devices. I’d also [...]

  • http://tradejim.com/iphone-owners-don%e2%80%99t-use-their-devices-for-work-yeah-right/ Trade Jim News » iPhone Owners Don’t Use Their Devices For Work? Yeah, Right.

    [...] reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone devices. I’d also [...]

  • http://thegoodnetguide.com/04/iphone-owners-don%e2%80%99t-use-their-devices-for-work-yeah-right/ iPhone Owners Don’t Use Their Devices For Work? Yeah, Right. | The Good NET Guide

    [...] reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone devices. I’d also [...]

  • http://www.upoff.com/2009/04/28/iphone-owners-don%e2%80%99t-use-their-devices-for-work-yeah-right/ iPhone Owners Don’t Use Their Devices For Work? Yeah, Right. | UpOff.com

    [...] reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone devices. I’d also [...]

  • http://www.stoth.com/2009/04/28/iphone-owners-don%e2%80%99t-use-their-devices-for-work-yeah-right/ iPhone Owners Don’t Use Their Devices For Work? Yeah, Right. | Stoth

    [...] reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone devices. I’d also [...]

  • http://infoyourway.com/?p=1048 infoyourway.com » iPhone Owners Don’t Use Their Devices For Work? Yeah, Right.

    [...] reference, a recent AdMobs Mobile Metrics report pointed out that nearly 50% of all smartphone web traffic in the U.S. comes from iPhone devices. I’d also [...]

  • http://reviewsmanual.com/iphone-owners-don%e2%80%99t-use-their-devices-for-work-yeah-right.html iPhone Owners Don’t Use Their Devices For Work? Yeah, Right. | Reviews Manual

    [...] reference, a time AdMobs Mobile Metrics inform pointed out that nearly 50% of every smartphone scheme reciprocation in the U.S. comes from iPhone devices. [...]

  • http://iphone.techbeta.us/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away.html Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away. | iPhone Topic|TechBeta

    [...] neck with a Palm OS, compared to a 5 percent /7 percent share separate in preference of Palm only one month before.. Windows Mobile Devices additionally saw a share decrease from thirteen percent to eleven percent, [...]

  • http://www.araok.com/lincroyable-succes-de-liphone L’incroyable succès de l’iPhone ! | ARAOK! Conseil en e-commerce

    [...] sur Techcrunch (Merci Christophe) : 50% des accès internet mobile, aux US, se font depuis un iPhone [...]

  • http://www.fuelyourapps.com/1-billion-downloads-what-this-means-for-devs/ 1 Billion Downloads: What This Means For Devs | Fuel Your Apps

    [...] become one of the largest consumed handheld devices and is almost unrivaled for mobile web surfing. TechCrunch reported back in March 2009 that the iPhone makes up 49.5% of the top US smart phones. Which is [...]

  • http://androidguys.com/?p=4254 Three Months In, Android Has 5% of US Smartphone Market Share | AndroidGuys

    [...] you might want to subscribe to the RSS feed for updates on this topic. According to recent figures released by AdMob Mobile Metrics, Android has grabbed 5% of the US smart phone market.  This is up from 3% in January.  Not too [...]

  • http://eu.techcrunch.com/2009/11/06/europes-biggest-newspaper-decides-the-iphone-browser-isnt-welcome/ Europe’s biggest newspaper decides the iPhone browser isn’t welcome

    [...] blocking iPhone users, which in the US now make up 50 percent of smartphone web traffic and blow everyone else away with their data usage, is a dangerous [...]

  • http://www.ilovefreethings.com Vlad

    I am confident that Android will be a good competitor to the iPhone in the next few years, especially now when Motorola released their new phone with the android os. Time will tell.

  • http://alisonashbaugh.wordpress.com/2009/11/27/the-downside-of-applications/ The downside of Applications « Alison ~ Marketing 430

    [...] in cell phone use are the applications offered by Smartphones.  As the iPhone now accounts for approximately 33% of worldwide mobile web traffic, it is no wonder that companies would benefit from using mobile marketing to reach their target [...]

  • http://ordaso.com/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away. | Reviews

    [...] and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while [...]

  • http://talkaboutdeal.com/blogs/att-removes-restores-nyc-customers-ability-to-order-iphone-online AT&T removes, restores NYC customers’ ability to order iPhone online | Talk about Deal – Blog

    [...] the wildly popular handheld, whose owners are very likely to use it to surf the web. (In March, TechCrunch reported that half of all mobile internet traffic in the U.S. was attributable to iPhone users.) From there, [...]

  • http://treadmillsbuy.allfreehost.ru/att-removes-restores-nyc-customers-ability-to-order-iphone-online/ AT&T removes, restores NYC customers’ ability to order iPhone online – Treadmills

    [...] the wildly popular handheld, whose owners are very likely to use it to surf the web. (In March, TechCrunch reported that half of all mobile internet traffic in the U.S. was attributable to iPhone users.) From there, [...]

  • http://www.informationalhub.com/consumer-products/reviews/att-removes-restores-nyc-customers-ability-to-order-iphone-online/ AT&T removes, restores NYC customers’ ability to order iPhone online : InformationalHub.com

    [...] the wildly popular handheld, whose owners are very likely to use it to surf the web. (In March, TechCrunch reported that half of all mobile internet traffic in the U.S. was attributable to iPhone users.) From there, [...]

  • http://learning.gazlab.com/2010/01/mobile-applications/ Mobile Applications « learning@gazlab

    [...] Tech Crunch March [...]

  • http://gcmac.commons.gc.cuny.edu/2010/03/03/could-apple-be-the-end-of-flash/ My god, it's Full of Macs! » Could Apple be the end of Flash?

    [...] With the popularity of the iPhone and the upcoming iPad, Apple may be leveraging their mobile platform influence to force an end to the use of Flash in web design. If you’re designing web content today and using Flash, you’re preventing over 30% of US smartphone users from accessing your content.  And, over 50% of all US mobile web traffic is being generated by those 30% of the smartphone users with iPhones (source). [...]

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