Giggiddy: Seth MacFarlane Joins Hulu's Alien Plot

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Tuesday, March 17th, 2009

Hulu has just posted the latest addition to its ads detailing its plans to “turn our chunky brain matter into creamy goo” and take over the world. Family Guy’s Seth MacFarlane has joined the cause, lending some of the show’s most well known voices to promote the popular streaming video site in the amusing ad embedded below.

http://www.hulu.com/embed/spHhJVXSyCgqONJIO5pxeg

Hulu’s ad campaign is funny, unique, and potentially very important to its long term success. The site is currently the clear leader in streaming full-length shows and movies, but as the same content becomes ubiquitous on sites like Sling.com and CBS’s TV.com Hulu is going to have trouble differentiating itself. Its slick interface has already been knocked off a few times, and it’s hard to add major new features to a site that is dedicated to primarily watching video. So they’re recruiting major stars to ensure that Hulu’s the first one you think of when you get the urge to rot your brain a bit. And it seems to be working.

Also be sure to check out the campaign’s first ad, featuring Alec Baldwin.

Tags:
blog comments powered by Disqus