The Index of My Bow Wow's Merriness: New anti-fat toy for dogs

Monday, March 16th, 2009

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

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You know when a society doesn’t have any real problems every time there is a new gadget for pets.

Today Takara Tomy Arts [JP], a subsidary of Japanese toy giant Takara Tomy, announced it developed a handheld that can measure how much a dog has exercised.

The Uchi No Wanko No Hashagi Shisu (The Index of My Bow Wow’s Merriness) is able to display how much a dog has moved as an hourly index. Both professional dog trainers and veterinarians were involved in the development of the device. The goal is to avoid obesity in dogs.

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All that users need to do is to input a dog’s breed, date of birth and sex. The device (weight: 35g) then tracks the dog’s movements through a built-in motion sensor and keeps a record of the activities. An LCD screen shows 40 different animations and a number of messages, depending on the dog’s behavior.

The Index of My Bow Wow’s Merriness goes on sale in Japan on April 3 for an MSRP of $50. It’s unknown as of now whether the toy will make it outside Nippon as well.

Via IT Media [JP]

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