• The Index of My Bow Wow's Merriness: New anti-fat toy for dogs

    Monday, March 16th, 2009

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

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    You know when a society doesn’t have any real problems every time there is a new gadget for pets.

    Today Takara Tomy Arts [JP], a subsidary of Japanese toy giant Takara Tomy, announced it developed a handheld that can measure how much a dog has exercised.

    The Uchi No Wanko No Hashagi Shisu (The Index of My Bow Wow’s Merriness) is able to display how much a dog has moved as an hourly index. Both professional dog trainers and veterinarians were involved in the development of the device. The goal is to avoid obesity in dogs.

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    All that users need to do is to input a dog’s breed, date of birth and sex. The device (weight: 35g) then tracks the dog’s movements through a built-in motion sensor and keeps a record of the activities. An LCD screen shows 40 different animations and a number of messages, depending on the dog’s behavior.

    The Index of My Bow Wow’s Merriness goes on sale in Japan on April 3 for an MSRP of $50. It’s unknown as of now whether the toy will make it outside Nippon as well.

    Via IT Media [JP]

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