• Amazon Web Services Rolls Out New Pricing Model For EC2

    Thursday, March 12th, 2009

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Amazon has changed the pricing model of its cloud computing platform, Amazon Web Services, creating what’s called “Reserved Instances” for its EC2 Product. Reserved instances basically lower the price of the service and guarantees storage capacity in exchange for a commitment to use EC2 for a year or more.

    Amazon says that its new pricing model lowers cloud computing costs for businesses. Customers make a one-time payment for each instance they want to reserve and in turn receive a significant discount on the hourly usage charge for that instance. (An instance is Amazon’s unit of computational capacity). After the one-time payment, the instance is reserved and there is no further obligation; customers only pay for the compute capacity that they consume. For example, an on-demand EC2 Small instance costs $0.10 per hour. For a one year commitment for the EC2 reserved instance, the cost is $0.067 per hour, including a one-time reserved instances fee and usage cost. Amazon compares the one-time fee to “acquiring hardware,” and the hourly usage fee to “operating costs.”

    Here’s the breakdown of the on-demand instances costs vs. the reserved instances costs:

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    Amazon has started to become a big player in the cloud computing space, adding a partnership with IBM recently. No doubt, Amazon is trying to get a long term commitment to its cloud computing platform from businesses. Microsoft’s cloud computing platform Azure is scheduled to launch sometime this year, so perhaps Amazon is trying to lock in customers before Azure’s debut.

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    33 Responses to Amazon Web Services Rolls Out New Pricing Model For EC2

    1. Ryan Irvine says:

      This is actually going to be extremely worthwhile for people who are going to use EC2 for an entire year. Under the new pricing plan a small instance is 587.80 per year (base, not counting transfer) while the normal hourly rate would be 876 a year. And obviously usage over 3 years would become even cheaper.

    2. james says:

      wow…very tempting! The 3 year deal is a no brainer almost, especially for the small instance. Amortized in 3 years it comes down to $30-$40/month.

    3. [...] is great news for AWS customers for a couple of reasons. For one, they could save quite a bit on the cost of running an EC2 instance—one of the commentators at the blog post above works this [...]

    4. [...] TechCrunch 上看到的,Amazon 新推出了 EC2 新的一種租用模式:長期租用 [...]

    5. Markus says:

      In summary, Amazon now offers a 33% discount on 1 year (partially) pre-payed instances.

      Not bad at all.

    6. Neno Brown says:

      All we need know is Solo card support and where ready to role.

    7. pthomas says:

      I Just Saved A Bunch Of Money By Switching To EC2 Reserved Instances! In our case, we’re running on 2 small instances full time, by switching to the new reserved model, we have an extra 572/year in our pockets. Not bad. I bet lots of small startups are in the same situation.

      http://www.azurejournal.com/2009/03/i-just-saved-a-bunch-of-money-by-switching-to-ec2-reserved-instances/

    8. Dror says:

      This is all very nice, but s3 and EC2 have had the same price for the last 2-3 years. Prices of CPUs and disks have been coming down since then. Amazon’s pricing needs to reflect that or people will start moving to more competitive solutions.

    9. Chris says:

      cdn.soeet.com is opening in 2 weeks.

      cloud computing services will be offered as well as CDN.

      Prices will be half that of it’s competitors, and bandwidth and storage will be extreme. If you are interested check that url in 2 weeks. It will be worth your wait.

      • ChrisATSo33t says:

        coupon code: UNMETERED-FREEDOM

        - 10% at Soeet CDN, and cloud computing store.

        Your prepaid use will be unmetered at cdn.Soeet.com

        We have a large cluster of dual Xeon servers loaded with massive HDDs and RAM for your enjoyment.

        CDN customers will just have to add a DNS A record for http://www.mydomain.com to point to our CDN server, and pay a small fee to start using it.

        We’re also including a free easy to use control panel and are working on an API for web storage.

        ETA 2 weeks until you can immediately use the services at minimal cost.

      • ChrisATSo33t says:

        We’ll also be offering video, and messaging CDN solutions as well as advanced telephony systems based on GPS, enterprise LDAP and easy software deployment and enterprise resource management, via mobile.

      • ChrisATSo33t says:

        I didn’t specify the cloud services.

        specifically, you will be able to prepay monthly for virtual server images of your choice to be spawned on

        up to:
        60TB
        20 2.6Ghz Xeons
        120GB RAM
        115MBPS – no metering, burstable*

        No region to region data transfer fees(we have 1 region right now). No on LAN data transfer fees on the switch.

        Since we do not have a good Windows hypervisor, nor care to support it, this will be limited to Solaris and Linux.

        * extra cost

    10. Hareem Haque says:

      @John.

      Really…. last time i checked.. only gogrid was there to cause them trouble. They are good but for instant scalability they are not the best.

      The only other vendor that beats out EC2 is 3tera with their applogic product. However, its designed for really high end enterprise usage. So prices are not from this world.

    11. MicroCopyMachine says:

      Based on recent Microsoft copying, I’d say Amazon is in the safe zone. When Microsoft takes the iPod and spits out a Zune, well, do you own one?

    12. ChrisATSo33t says:

      For example 1 small server virtual image on Amazon is .10 an hour, so 2.40 a day or $72 per month.

      Our service will be ~$40 per month for a small virtual image that can be hypervised with several others.

      So once that one time fee is paid, all metering is turned off for the entire month. You can reserve and prepay as many months as you’d like. And you will be able to shut down your images and reboot them from the web. Unmetered.

      Please give us a shot when we’re up and running.

    13. [...] 1時間ごとに使用料を”営業費用を比較しています。 “ techcrunchit March 13th, 2009 in Tech Industries, [...]

    14. conversion says:

      Prices keep going down, down, down, thanks in part to the competition. Lots of opportunity in this exciting space.

    15. Nuno says:

      As usual, prices go down for consumer’s sake.

      This is really great!

    16. Steve says:

      Competition and innovation form the magic that is capitalism, the consumer automatically wins due to the profit motive of businesses. This is one of the fist larger scale applications of cloud computing open to the “general public” that I’ve seen. Cloud computing does come with its own security risks though, many of which have been discussed here at tech crunch. That’s why I frequent this* security site.

    17. [...] Amazon Web Services Rolls Out New Pricing Model For EC2 (techcrunchit.com) [...]

    18. [...] Amazon EC2 pricing changes – if you’re willing to commit to a year in advance, you can get cheaper pricing. Neat option for disaster recovery, and I’ll be blogging more about using EC2 for SQL Server log shipping as the SSWUG V-Conference approaches. [...]

    19. Valentin says:

      what I missed: “how long do i have to run an instance to amortize the one-time-fee?” the answer: a little less than 194 days (computed for 1yr term, standard instance, linux; not counting any cost of capital). And as others have noted, if you run the same instance for a year you’ll save a little less than 33%.

    20. [...] the price side though, prices do keep falling and probably will continue to do [...]

    21. Tomas Sancio says:

      Although I find the service great and relatively easy to use, Amazon should include the cost per operation in its usage detail. I got billed and still don’t know how much I am paying for each item. Anyway, I hope they’ll add this soon.

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