Flying Coach stinks something awful and the few times that I’ve flown Business or First Class in the last year have made my 12+ hour flights bearable. London-based Priestmangoode is responsible for the overhaul of Swiss’s First Class cabin on Airbus A330-300s and I must say they did an impeccable job. Just look at the photos. Each seat has ample room for an adult and the amenities are top notch. You get what appears to be a 22-inch flat panel screen, fully reclining seat, and mood lighting. I need a trip to Europe ASAP.