Recession got you down? Have no fear, because now you can spend your way to happiness thanks to a potential 40 percent drop in the price of Blu-Ray players, thereby making them about $200 as opposed to $5 million. Oh, wait a minute. This is only on Blu-Ray licensing, so manufacturers will have to only pay $9.50 for a read-only BR player and 11 cents for disks. Sorry. You’ll basically be saving pennies.
Yes, that’s right: Sony, Philips, and Panasonic are twirling themselves into an early grave by offering a slight decrease on the cost that manufacturers have to pay to license Blu-Ray intellectual property. This is like saying gold bracelets are cheaper because you offer jewelers 50 cents off of a special gold smelting class – sure it reduces the price on the aggregate but you can be sure the jewelers – and the BR OEMS – will use this opportunity to grab a little extra profit.
As it stands, BR players are in the $200-$500 range (