Sedo Pushes For More U.S. Domain Parking Business With RevenueDirect Acquisition

Tuesday, February 24th, 2009

Robin Wauters currently works as a staff writer for TechCrunch and lead editor of Virtualization.com. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found working from his home or... → Learn More

Online domain name marketplace Sedo has acquired RevenueDirect, a domain parking and monetization service, from its parent company and registrar Dotster. Sedo, itself owned by the German internet marketing and media company AdLINK Group, is pushing for a bigger foothold inside the United States as it does in the rest of the world.

As DomainNameWire points out, the deal makes sense because Sedo is a significant Google advertising partner across the globe, while RevenueDirect has a similarly strong relationship with the search and online advertising giant in the U.S. Sedo also closed a strategic partnership with Dotster to further integrate its services into their registration and inventory management solutions.

The financial terms of the acquisition remain undisclosed.

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