Seattle-based online video advertising technology company Mixpo has raised $4 million more from previous investors Madrona Venture Group, Growthworks and Yaletown Venture Partners, bringing the total of capital invested in the company to a healthy $10.5 million.
As media companies continue to struggle with revenue declines across the board and as the economy has many SMBs turning over every advertising penny twice before spending, publishers are trying to diversify their interactive product portfolios. Online video advertising has emerged as the fastest-growing online advertising format for small and medium-sized businesses.
What Mixpo is doing is pretty smart: they’re signing deals with local media publishers like Comcast, NBC’s local media group, the Tribune newspaper company, TownNews.com and many more to equip them with their so-called VideoAd platform, which essentially enables advertisers to create and distribute video ads into the publishers’ existing online ad systems.
Here’s a demo video: