As Growth Flattens, Digg Downsizes

Thursday, January 22nd, 2009

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

On a day when Microsoft announced 5,000 layoffs, the 7 or so people losing their jobs at Digg may seem like a drop in the bucket. But that represents about about 10 percent of Digg’s 75-person workforce, whereas the 5,000 at Microsoft represents 5 percent. We have added Digg to our Layoff Tracker.

This move follows layoffs last October at sister company Revision3, which was also founded by Kevin Rose and Jay Adelson. Adelson writes in a blog post that his goal is to become profitable in 2009, and he is hiring a salesforce to sell ads directly, in addition to trying to make Digg’s advertising partnership with Microsoft more fruitful.

The paring back at Digg comes along during a brutal advertising recession, and flattening growth at the site. In the U.S., Digg attracted 6.8 million unique visitors in December, up only 2 percent since its last peak in July (comScore numbers). Worldwide, the site is doing a little better, with 17.7 million unique visitors in December, up 7 percent from July

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads

Events

Crunchies Awards
January 31, 2012
Davies Symphony Hall
San Francisco CA
Learn MoreBuy Tickets