Eco is the new buzzword and there is no escaping at CES this year. There isn’t a CE manufacturer out there that wants to be caught dumping toxic materials into consumers livingrooms; Sony is no different. Updated HCFL backlights helps drop LCD power consumption by almost 40%, an ambient light sensor adjusts the backlight appropriately and a motion sensor turns off the set after a period of inactivity. Three LCDs, ranging in size between 40, 46, and 52, are going to be available this summer for a yet to be announced price.

Gallery after the link.[PSGallery=1l2uu3f5u4]