JibJab, a site popular for its parody videos and irreverent eGreetings, has closed a $7.5 million Series C funding round with participation from new investors Overbrook Entertainment (a production company co-founded by Will Smith) and Sony Pictures Entertainment, as well as existing investor Polaris Venture Partners. The company had previously raised around $9.4 million. The site generates a huge volume of traffic every year, and counts itself among the Top 100 most popular sites in the United States according to Quantcast (it currently ranks #73).
Over the holiday season JibJab recorded 60 million visits as users created 35 million personalized eCards on the site – figures that were likely boosted by the very popular ElfYourself videos that let you stick your face on a dancing elf.
The site is best known for its widespread political parodies (if you didn’t see the This Land video during the 2004 election, you were probably hiding in a cave), but has also expanded in recent years to offer parody sketches and personalized E-greetings. The company generates revenue by offering premium eCards and content through a subscription service alongside its assortment of free cards, and also sells digital downloads and personalized gifts like mugs and mousepads.