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  • JibJab Closes $7.5 Million Series C Round To Keep The Laughs Rolling

    Jason Kincaid

    Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

    Wednesday, January 7th, 2009

    JibJab, a site popular for its parody videos and irreverent eGreetings, has closed a $7.5 million Series C funding round with participation from new investors Overbrook Entertainment (a production company co-founded by Will Smith) and Sony Pictures Entertainment, as well as existing investor Polaris Venture Partners. The company had previously raised around $9.4 million. The site generates a huge volume of traffic every year, and counts itself among the Top 100 most popular sites in the United States according to Quantcast (it currently ranks #73).

    Over the holiday season JibJab recorded 60 million visits as users created 35 million personalized eCards on the site – figures that were likely boosted by the very popular ElfYourself videos that let you stick your face on a dancing elf.

    The site is best known for its widespread political parodies (if you didn’t see the This Land video during the 2004 election, you were probably hiding in a cave), but has also expanded in recent years to offer parody sketches and personalized E-greetings. The company generates revenue by offering premium eCards and content through a subscription service alongside its assortment of free cards, and also sells digital downloads and personalized gifts like mugs and mousepads.

    http://www.jibjab.com/v/247088

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