Japan-based Matoba Electric [JP] is in some serious trouble. All TV stations in Nippon today covered the bizarre deaths of 3 individuals who died in tragic accidents that happened after using foot massage machines made by that company. Matoba already apologized to all their customers, issued an official warning and promised to tackle the issue as fast as possible.

Users accidentally killed themselves by trying the machine (Shape-up Roller 2) out on their neck and shoulders. A woman in their fifties, for example, strangled herself after the collar of her shirt was caught in the machine, which continued rotating.

The company said owners of the machines should follow the instructions given in the manual and not remove the cloth cover of the machine. The video below shows a clip from a news program aired on Japanese TV today.