Last year YouTube scored big at the World Economic Forum in Davos, Switzerland. They had the best space at the conference, with world leaders and celebrities wandering through on the way to the press area (I, on the other hand, flailed).
Attendees and everyone else were asked to create a video and answer the question “What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?” Here’s Bono giving his answer. Henry Kissinger and Shimon Peres were among the others to do so.
This year they’re back with a new format called The Davos Debates. And the best part of it is, whoever creates the best video gets a free all expense paid trip, including a press pass, to the event. This is no small prize. Davos is arguably the most exclusive and interesting conference in the world, and you will have the chance to interact directly, one-on-one, with world leaders.
YouTube users are asked to answer one of four questions:
- Are you confident that global growth will be restored in 2009?
- Will the environment lose out to the economy in 2009?
- Will the Obama administration improve the state of the world in 2009?
- Should company executives have a code of ethics similar to doctors and lawyers?
The winner will be chosen by a panel of experts based on the following criteria: overall originality and creativity, offering tangible solutions and popularity of the video based on views and ratings (so you’ll want to get everyone you can to watch your video).
We will of course be playing favorites with our readers, so if you create a video leave a link in the comments below. We’ll embed the best ones in a post in the coming weeks.