Verizon looks at what everyone else is selling, drops Omnia to $199

Greg Kumparak

Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More

Monday, December 1st, 2008

Step one of pricing a product: look at what the competitors are getting for theirs.

Now, let’s see here: AT&T has the iPhone 3G, which is blessed with the insta-hype generating Apple logo on the back, selling at $199. T-Mobile has the G1, an object of much desire to many a geek as the first Android handset to hit the market, for $179. So when Verizon was finally ready to push out the Omnia, a handset which (while rather gorgeous) doesnt have all that much pull in the US, did they think to squeak it down into the sub-$200 range where their biggest competitors sit? Nope – not right off the bat, at least.

Just eight days after the Omnia’s launch on Verizon, the carrier has lopped an additional $50 bucks off of the $249.99 entry fee, matching it penny-for-penny with Cupertino’s finest. While $50 bucks of savings is never bad news for the consumer (well, except for early adopters. Excited enough about a new phone to buy it on launch day? Screw you!), a price cut after just a week on the market isn’t exactly a sign of strong sales.

[Via EngadgetMobile]

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